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Darvesh Group launches luxury branded division with Ivana Trump

United Arab Emirates: Wednesday, February 27 - 2008 @ 13:11

Under the partnership, Darvesh Group will construct premium residential and commercial twin towers designed by Ivana Trump. The first two Le Diamond Ivana Trump projects will be constructed in Dubai and Bahrain with building commencing early in 2009. The project is part of Darvesh Group’s strategy to create branded development themed projects through partnerships with well-known personalities from the business, fashion and movie industry.

Commenting on the announcement Ahsan Hassan Darvesh, Managing Director, Darvesh Group said:

“We plan to have four different branded developments, Ivana Trump is the first brand that Darvesh Group has signed up. Under each brand, we’ll develop 10 properties in different cities. Each property, regardless of its location, will offer the same premium living and working experience in prime locations.”

Worth $6bn dollars in total, each of the twin towers will carry Ivana Trump’s flagship interior design standards that are synonymous with luxury, quality and style.

“We realise that the property industry is competitive with many experienced players, but with the right business partnerships and project concepts, we believe our vision and aggressive plans will prove successful,” added Ahsan Darvesh.

Commenting on the partnership Ivana Trump said: “I feel the partnership with Darvesh Group is the right fit. I feel they have the right business acumen, experience and plans to make this project a great success. Their reputation and long standing credibility, combined with their passion for diversification is what drew me into the partnership,” said Ivana Trump.

Darvesh Group, a company set up in 1909, is headquartered in India but has offices across the Middle East (UAE, Oman, Qatar, Bahrain and KSA) China, New York, Hong Kong, Singapore, Nigeria, Ivory Coast, Panama and Myanmar). The Group’s operations in the Middle East go back 28 years. Early this year, they announced plans to build a Dhs3bn aluminium processing plant in the UAE.

Ivana Trump was Vice President of Interior Design for the Trump Organization and was responsible for the interior design of all Trump Organization real estate that included the Grand Hyatt Hotel, Trump Tower, Trump Plaza Hotel and the Trump Casino in Atlantic City. Ivana also became Chief Executive Officer and President of the Trump’s Castle Hotel and Casino and then Chief Executive Officer and President of the Plaza Hotel. Under her leadership, The Plaza was recognized as “The Best Luxury Hotel in the USA” and Ivana was named Hotelier of the Year in 1990.

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Wednesday, February 27- 2008 @ 13:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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