The new centre and its operations, which will more efficiently supply Dell spare parts to customers in Saudi Arabia, were established following Dell’s SR2.8m ($750,000) investment and aims to add-value by exceeding current service levels.
The new local distribution hub ensures that spare parts needed to maintain and enhance Dell products in Saudi Arabia are available more quickly and easily. Inventory would previously have been delivered from Dubai to customers in Saudi Arabia necessitating a longer lead time. With the new Riyadh-based centre in place, Dell’s four-hour parts delivery service is available to all customers ensuring increased responsiveness and flexibility, expanding its current services capabilities. Being able to provide essential support services to customers is a key differentiator for Dell, differing from the competition in owning support calls directly from the customer.
Saudi Arabia is now the first country amongst the emerging countries in the Europe Middle East and Africa region to have its own independent local hub, supplying Dell parts to existing pick up, drop off and field stock locations in Khobar, Jeddah and Riyadh. Building on Dell’s wider strategy for Saudi Arabia , the newly established centre will not only service Dell’s growing large enterprise customer base, but support small enterprise and consumer needs as well.
“Our goal at Dell is to provide the best return on investment for our customers; by opening a new distribution centre in Saudi Arabia we are able to significantly reduce lead times when delivering essential spare parts. Saudi Arabia is a key country for Dell, and we have focused our efforts on responding to customer feedback, expanding our current portfolio of services,”
commented Abdulraheem Bawazeer, Regional Sales Manager, Dell Saudi Arabia.
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