Zay El Amar, which has teamed up with international beauty pioneer and expert, Lancôme, provides inspiring beauty content through the eyes and experiences of key Arab spokespersons.
Juana Oustwani, Group Product Manager Lancôme at L’Oréal Middle East commented, “Our collaboration with Zay El Amar demonstrates our continuing strive to become pioneers in the beauty world. Fusing successful personalities and beauty, the show puts beauty in perspective and underlines the power and significance of teaming beauty and success together. We at Lancôme believe that we have a hand in empowering the women of the region through beauty and education.”
The show’s main purpose is to allow guests to share their rich experiences, inspirations and beauty secrets, using an unconventional and innovative platform.
The programme has hosted industry leaders in Beauty, Fashion and TV to include renowned beauty bloggers, make-up artists, fashion designers, TV presenters, and artists. Previous guests on the show: Huda Kattan, Tamara Al Gabbani, Alia Al Shamsi, Sumayyah Al Suwaidi, Tala Samman, Sarah Baydoun, Zoubaida Yaacoub and Nahla Al Fahad.
The show has enjoyed a very healthy following of females across the region who look to the show for tips, advice and inspiration.
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