Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE)

Modhesh World to kick off a summer of endless family fun

: Tuesday, June 10 - 2014 @ 15:50

Modhesh World, one of the most popular family edutainment destinations in the region, will celebrate its milestone 15th edition this year with a line-up of family fun featuring internationally renowned entertainment characters and a wide array of interactive and themed experiences designed to give families and children their most memorable summer holidays in Dubai.

Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of Modhesh World, is partnering with top international character licensors – Rovio, Sanrio and Hasbro – to bring some of the world’s most popular family entertainment concepts to Modhesh World, including the World Premieres of interactive experiences featuring the global phenomenon Angry Birds Universe and the action heroes from the science fiction hit, Transformers.

Modhesh World 2014 will open in phases from tomorrow (Thursday, 12 June) at the Dubai World Trade Centre and will run until 8 September.

From Thursday 12 June, children, pre-teens and teenagers can enjoy all the fun of the fair, with rides such as Carousel, Chair-O-Plane and Crazy Wave – as well as kiddie bungee jumping, bouncy castle-type inflatables, and arcade and video games. Visitors can also learn more about Emirati culture and traditions at the Heritage Zone.

The following week, from Thursday, 19 June, Modhesh World will open up further to fun activities for all ages, such as the WWE non-contact wrestling experience, Hello Kitty & Friends around the World, the Lego/Duplo Zone, the Laser Quest laser- tag game, the ice-themed Winter Wonderland and Little Stars, a zone sponsored by Dubai Electricity and Water Authority to help children develop motor skills and learn a number of sports.

Then, in celebration of the Eid festivities, Modhesh World will host the World Premieres of interactive experiences featuring the Angry Birds Universe and the Transformers.

The opening of Modhesh World will simultaneously launch DFRE’s annual summer calendar to further enhance Dubai’s position as a year-round family tourism destination. In addition to Modhesh World, the other key summer festivals and special occasions organised by DFRE are Ramadan in Dubai from29 June to 27 July, showcasing Islamic culture, Emirati traditions and hospitality; Eid in Dubai from 28 July to 1 August, a grand celebration of the Eid Al Fitr festival that will involve people from all communities, and the iconic family summer extravaganza, Dubai Summer Surprises from 2 August to 5 September, which will take Dubai’s summer season to a new high.

Her Excellency, Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), said: “As DFRE intensifies its efforts to position Dubai as a premier family tourism destination, Modhesh World has emerged as a leading family edutainment facility in the summer. Indeed, it is the high calibre of international entertainment offered at Modhesh World such as the World Premiere of the Angry Birds Universe interactive experience that tends to tempt large numbers of children and parents to spend their summer holidays in Dubai.

“Having successfully organized festivals and celebrations for almost two decades, DFRE has acquired a deep understanding of what families enjoy most, and a visit to Modhesh World happens to be one of their favourite choices in the summer. This has helped us continuously develop Modhesh World year on year, with a great line-up of activities and convenient services ensuring a truly fun environment for families and children. Today, Modhesh World has firmly established itself as an edutainment hub that gives children the opportunity to enjoy extraordinary experiences and get creative in a fun ambience. With its range of world-class entertainment, we expect Modhesh World 2014 to set the excitement and tone for the rest of Dubai’s summer season, as it gets ready to welcome visitors from around the world to its star-studded 15th anniversary celebrations and offer them an endless summer of family fun.”

Modhesh World is gearing up to offer children, as well as their parents, an unforgettable time through numerous experiences, attractions and activities spread across several zones including a wide array of games, contests, rides, shows, adventure-oriented activities, and much more.

Established in the year 2000, Modhesh World has become one of the much looked forward to summer attractions of Dubai, attracting over 500,000 visitors every year. Modhesh World 2014 will be open from 10am to 10pm Sunday to Wednesday, from 10am to midnight on Thursdays and Saturdays and from 3pm to midnight on Fridays. The timings during Ramadan will be 12noon to 2am on all days except Fridays, when it will be 5pm to 2am. The three days of Eid Al Fitr will see Modhesh World stay open from 10am till midnight.

KEY EXPERIENCES AND ATTRACTIONS AT MODESH WORLD 2014

Angry Birds Universe Interactive Experience
Opening for Eid

Modhesh World will witness the launch of the World Premiere of “Angry Birds Universe”, an interactive experience based on the popular phenomenon, and offering a whole new experience to families and children. The exclusive Angry Birds area at Modhesh World will have a number of games and hands-on activities covering science, technology, engineering, art and mathematics that will help broaden the knowledge of kids in an entertaining way.One of the biggest attractions at Modhesh World, Angry Birds Universe is fun for all, from toddlers to grandparents, offering a vast array of educationally scientific activities that focus on innovation, creativity and entrepreneurship.

Transformers Interactive Experience
Opening for Eid

The World Premiere of the Transformers Interactive Experience lets pre-teens (above six years) and teenagers test their skills in activities and games through various experiences where children will have to use their hand-eye co-ordination, fine motor and spatial skills, problem-solving capabilities and logic. Children can acquire some fascinating information about their favourite action heroes from the hit sci-fi movie. This event will coincide with the UAE launch of the latest Hollywood blockbuster, Transformers 4.

Hello Kitty and Friends Around The World
Modhesh World will play host to the world’s most famous cat, Hello Kitty, who is bringing along her friends My Melody and twin sisters Kiki & Lala to go on a fun-filled trip to the leading cities of the world – Dubai, London, Tokyo, Moscow and Paris. The Hello Kitty and Friends Around The World is a themed zone where Hello Kitty and friends engage in activities around an iconic landmark related to a particular e.g. Eiffel Tower in Paris, as well as participating in fun workshops such as arts and crafts, face painting and fashion. This event will commence on 19 June.

WWE Interactive Experience

WWE has an extensive fan base across the Middle East, among children and adults alike, and now they have a chance to enjoy wrestling mania at Modhesh World! Children (above nine years) can participate in five experiences, none of which has body contact including Super Strike, which allow participants to play with toys and have their photos taken with a life-sized cut-out. Other activities too give children the chance to have their photos taken as mementoes. This event will commence on 19 June.

Lego/Duplo Zone

Themed games and activities in the Lego area will delight the whole family, including Build your own Dubai Skyline. The Duplo area is a soft play pit for children under five years. Duplo is a product range of Lego and is designed especially for tiny tots. This zone is a free play area that gives children an opportunity to play, have fun and enhance their young minds at the same time. Educators have always cited the Lego bricks’ potential to help children to develop creativity and problem-solving abilities. This event will commence on 19 June.

Heritage Zone

Visitors to this zone can learn more about Emiratis customs, culture and cuisine. It also includes a place for Henna designs, as well as 20 shops showcasing and selling ethnic merchandise.

Winter Wonderland

An exciting attraction for all children above three years, Winter Wonderland has three distinct, ice-themed attractions: an Ice Rink that allows children to skate and take part in challenges on the ice participate in figure skating and ice hockey classes; a Glide Track, which will see kids sliding down on inner tubes and a Snow Park that gives a feeling of being in the North Pole, with artificial snow blowing around. Children can play in the snow, have snowball fights and make snowmen! This event will commence on 19 June.

Modhesh Fun Fair

Children can enjoy a variety of rides and games in this zone. Among the popular attractions are Pony Express, Choco Cups, Big Apple, Ghost Train, Bungee Jumping, Crazy Wave, Inflatables, Samba Balloon, Battery Boat, River Boat Adventure, Go Gator, Dodgems, Chair0-Pane and Mini Carousel. Extra attention is given to ensure the safety of children during the rides. Each ride has specific age and height requirements that are followed up to guarantee complete safety.

Target Shooting Zone

Indoor target shooting, offered by Sharjah Golf & Shooting Club, is a great alternative to the classic paintball game. With a number of paintballs, players (above nine years) must shoot at targets at the end of the shooting range. Another challenging activity is target archery, where players shoot at the target of coloured rings with arrow tips, specially designed for indoor shooting.

Water Park

Children of all ages can enjoy water rides without the fear of getting wet, with bumper boats, water rollers and pedalos.

High Ropes Adventures

Children (nine to 12 years) tackle a walkway high in the air wearing a safety harness. They must sign a disclaimer beforehand and the height restriction is 1.2m.

Little Stars Zone

Little Stars entertains children (3-6, 7-10 years) with a variety of activities designed to help the younger ones develop their motor skills, under the guidance of trained sports teachers. The older children are taught how to play different sports – football, basketball, tennis, etc. They will all have a chance to take part in themed ‘parties’ such as Pirates and Princesses, as well as a mini-disco. The twice-daily creative workshops let them make fun items to take home with them. Sponsored by DEWA, the childcare facility features the Characters Noor and Hyatt in the DEWA who welcome everyone with balloons or a small gift. This event will commence on 19 June.

Laser Quest

Using the very latest, state-of-the-art equipment, pre-teens and teenagers, wearing special vests, can experience an exhilarating laser tag game within a maze, without the mess that paintball creates, nor physical projectiles. Scores are tracked by laser technology on computer. Speciality games include Capture the Modhesh World Flag and Protect the Modhesh World VIP! This event will commence on 19 June.

For further information, please contact:
Frances Barton
Senior Manager Communications
Tel: 04 445 5679; 050 650 3900
[email protected]

Khaled Al Najjad
Media and Public Relations Senior Executive
Marketing & Communications
Tel: 04 4455682; 050 8766810
[email protected]

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Tuesday, June 10- 2014 @ 15:50 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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