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WUERTH Congress September 2003 will have far reaching results, says Al Seghayer

United Arab Emirates: Wednesday, September 17 - 2003 @ 15:23

He believed that the outcome will be immensely helpful for the Dubai Department of Tourism and Commerce Marketing (DTCM) and DCB initiative to promote the emirate’s MICE sector (Meetings, Incentives, Conventions and Exhibitions). The ten-day event, held at the Jumeirah Beach attracted more than 1,500 delegates from 82 countries. It is estimated that the delegates spent 30 million AED during their ten-day visit. This indicates how this particular industry can enormously contribute to Dubai’s economy.

WUERTH is a German based company dealing in tools. The delegates visited the emirate in two groups.

Mr. Al Seghayer was confident and upbeat about the outcome of the department’s latest initiative. “The event was attended by decision makers who held the emirate in high esteem in terms of resources and facilities needed for conferences. We are confident that this event will help in increasing awareness of Dubai’s attractions as a top class destination among the world’s MICE travelers,” said Mr. Al Seghayer.

He noted that the huge number of delegates attending the Congress is an indication about the strength of the company. “The fact that more than 1,500 officials from 82 countries were present in the emirate to attend the meeting, speaks about the credentials of the company in Germany as well as internationally,” said Mr. Al Seghayer.

He noted that such meetings would do wonders for Dubai’s MICE industry, which is on the threshold of a boom. “These kinds of events will open doors for other major organizations all over the world to opt Dubai as their host venue for meetings and conferences,” said Mr. Al Seghayer.

Commenting on Dubai’s MICE industry, Mr. Al Seghayer stated that the emirate is serious in its commitment to take this sector to new heights: “Dubai fits neatly into the MICE travel organisers’ ideal profile of ‘somewhere new and different’ as it combines exotic experiences and excitement with professional state-of-the art infrastructure and top quality hotels”.

Mr. Al Seghayer said that the number of German visitors to Dubai has shown an upward trend. There are 106 German tour operators promoting Dubai in their itinerary. “The number of hotels and hotel apartments guests from Germany registered 15.19 per cent increase last year as there number increased from 148,570 in 2001 to 171,140 in 2002,” he said.

The delegates attending the meeting enjoyed and appreciated traditional dances and UAE handicrafts. The cultural programme was organized by the DTCM Hatta Heritage Village. The event was conducted in coordination with representatives from Wuerth and Gulf Dunes, who were the local organisers.

The event had many well know and high ranking officials as speakers from Dubai who spoke at length about the stages of development and future business and trade prospects in the emirate. Chairman Dubai Ports and Customs, Sultan bin Sualyem gave an insight into the facilities and services Dubai provides to investors and businessmen. He also spoke about the future of the emirate.

Chief Manager Group Affairs, Emirates Bank, Sulaman Al Mazroui dwelt on the economic growth of the UAE. DTCM Manager Sheikh Saeed Al Maktoum House, Abdulla bin Jassim gave a detailed presentation on the UAE history, culture and traditions.

DTCM has been promoting Dubai as a MICE destination for a decade and has attracted major organizations like IBM, Lufthansa and Thomas Cook to the emirate.

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Wednesday, September 17- 2003 @ 15:23 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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