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Du, On Demand Group announce deal with Al Arabiya Cinema Production and Distribution

United Arab Emirates: Sunday, September 04 - 2011 @ 14:43

On Demand features full DVD-like control to pause, fast forward or watch over again at the customer’s own convenience.

The latest Al-Arabiya blockbusters available on the Du service include: ’Wahed Min Al Nas’, ‘Sahar El Layali’ and ‘Immaret Yacoubian’. A stream of other exciting titles, such as ‘Zehaimer’ and ‘Al-Mosafer’ will be added later this year.

“This deal adds significant diversity and breadth to our Arabic movie selection, positioned amongst the existing top Western and Asian movies, premium TV, music videos and kids programming. I am personally excited about our extended Arabic library and am confident about the appeal to our video on demand customers,” said Farid Faraidooni, Chief Commercial Officer, Du.

Du’s Video on Demand service, launched in 2009 has become the most successful video on demand service in the Middle East, and is managed in partnership with the London-based ODG, the leading Video on Demand and three-screen video enabler for premier content.

“We’re very pleased to bring content from one of the Arab world’s premier movie producers and aggregators to the Du’s Video on Demand service. This deal further enhances the appeal of the service and will demonstrate the tremendous potential for on-demand TV services that offer the consumer full control, convenience and choice to watch their favourite programmes whenever they want,” said Tony Kelly, CEO of ODG.

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece and TTNET in Turkey, SBB in Serbia and Slovenia, and mobile video TV SVOD services for 3UK, 3 Italy, and Vodacom in South Africa. It’s On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others. On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish, Italian, Serbian, Slovenian and Arabic.

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Sunday, September 4- 2011 @ 14:43 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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