du, the fastest-growing telecommunications company in the Middle East, received two recognitions at the recently-held 3rd Annual CEM in Telecoms Middle East Summit: the Best CEM Brand award, and Customer Experience Champion of the Year, presented to Osman Sultan, CEO, du. The awards are an acknowledgement of the lengths to which du goes in its commitment to delivering the highest level of customer experience in all that it does.
The Best CEM Brand award was presented to du in recognition of the comprehensive inward and outward-facing actions that the operator has taken to improve brand propositions and demonstrate results.
Osman Sultan was named Customer Experience Champion of the Year for the exceptional leadership he has demonstrated in engaging the organisation to make the customer central to everything that it does.
“In the world of telecom, everything else being equal, it’s the experience and the journey a customer goes through that forms deep and sustainable bond with the service provider,” said Sultan. “Since inception, our efforts have been customer-centric – whether it’s coming up with focused plans and services or rewarding and cherishing this journey together. It’s the collective responsibility of everyone in du to make this happen and I would like to thank each member of the du family for making our efforts a success. We are proud and humbled to be bestowed with this honour, and we believe it will provide further impetus to continue our efforts in this direction,” he added.
In 2012, du set a new regional and industry precedent by being the world’s first telecommunications company to establish a Customer Service Report. The report analyses du’s levels of customer service across all touch points, giving a clear, transparent review of the company’s achievements and areas of improvement. du uses these results to deliver an ever-improving level of customer satisfaction, which is complemented by its dedication to continuously improving its network and service offerings to ensure the highest customer experience possible.
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