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Osman Sultan.

Smart City takes shape as Du announces yet another regional first

: Saturday, March 08 - 2014 @ 14:44

In a pioneering move to exponentially enhance the quality of life in the UAE – guided by UAE vision 2021 and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai for Dubai to become a Smart City, Du announced ‘WiFi UAE’ – an initiative that provides access to WiFi in public areas for all UAE residents. The project, which takes effect with immediate effect, will start its implementation in Abu Dhabi and Dubai then gradually across the rest of the UAE.

The initiative, which is planned to start immediately at more than 100 prominent locations in Abu Dhabi and Dubai, is envisaged to be rolled out to the rest of the UAE in its next phase. Completion of each phase will be announced separately. “WiFi UAE” is designed to help UAE residents harness the power of communication to stay connected with their near and dear ones. In addition to this, UAE residents as well as visitors to the UAE will be able to receive information and guidance on popular tourist landmarks, directions, and other places of interest.

Commenting on this landmark initiative, Ahmad Bin Byat, Chairman, Du, said: “Today is a defining moment in the journey of the UAE’s Vision 2021 as we transform into a smart city. Time and again we have seen that progressive cities evolve – enabling their residents to use time more efficiently leading to better easier and happier lives. In today’s times, a key enabler in joining these pieces together is telecom technology. Benchmarking ourselves against the best worldwide and guided by the tenets set forth by the leadership of this country, we are proud to announce “WiFi UAE” that will touch the lives of everyone in the UAE in the way envisioned by our leaders.”

Bin Byat adds: “Within one year, we anticipate that this project will catapult UAE cities at the top league globally. This project will further improve the competitiveness and efficiency of our cities resulting in more productive and happier population.”

Launching the initiative, Osman Sultan, CEO, Du, said: “Today we have embarked on a new journey, where every person in the UAE is part of a sweeping technological revolution that will transform the way we live, work and play, vastly enhancing the quality of our life. Leveraging our fibre optic network infrastructure and high-speed wireless internet, we launch “WiFi UAE” which will directly impact the quality of life in the UAE and prosperity of its people as we know will not be the same again.”

‘WiFi UAE’ from Du is a continuation of the company’s journey in enhancing the lives of people in the UAE in meaningful and engaging ways, using technology and innovation. Du recently partnered The Government Summit as the Headline Sponsor and has supported launch of Global Innovation Index (GII) – produced by Cornell University, under the supervision of the United Nations, INSEAD and the World Intellectual Property Organisation (WIPO).

Contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
Du
+971 55 9367045

Reka Sepsy
LeoComm PR
+971 4 3676154

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Saturday, March 8- 2014 @ 14:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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