Under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, President of the Executive Council of Dubai and Chairman of the Dubai Autism Centre, the campaign’s aim is to educate and raise awareness on Autism within the UAE.
The Together Again wristband can be bought from a number of venues across the UAE. The Apparel Group will be selling the wristband through their network of 164 stores within the UAE; these include Aldo, Tommy Hilfiger, Nine West, The Athletes Foot and all other concepts under the Apparel Group. Wristbands will also be sold at Eppco and ENOC petrol stations, the Dubai International Financial Centre, and Cinestar Cinemas. A minimum donation of 10 AED is required for each wristband.
Media partners who have come onboard to ensure the campaign is a success are Motivate Val Morgan, who have donated cinema screen time, Dubai Media Incorporated, who will be running the campaign on Dubai One and Sama Dubai. As well as Emarat Al Youm, Emirates Today and Al Bayan who will be all carrying the Autism message.
Monday, April 2- 2007 @ 15:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.