This campaign comes as part of Dubai Customs keenness to increase awareness and participation in events related to both employees and citizens’ general safety and health, and as part of its strategy to take care of all society matters where it devotes a significant attention to health and safety issues.
Dubai Customs always sponsors and participates in the emirate’s different social and health activities out of its role to achieve a comprehensive social development beside its major responsibility to boost Dubai’s economy in particular and the UAE in general.
During this campaign, the slogan was displayed on all Customs computer screens; informative booklets and publications. Various giveaways items were distributed among employees and visitors identifying the disease, its different types and symptoms as well as its treatment and prevention measures in order to control it and contain it.
Mrs. Feryal Tawakul, Executive Director of the Human Resources Division at Dubai Customs, stated:
“The Thalassemia disease affects a big number of people from all of the world’s countries and regions including the UAE where statistics have shown that it occurs at the percentage of 1 in 12 UAE locals, which makes it necessary to increase awareness in order to control it.”
It is worth mentioning that Thalassemia is a hereditary disease which determines the production of hemoglobin becoming defective and leading to major child severe anemia in early infancy resulting from one gene which is inherited from the father and the other gene from the mother.
Thalassemia can be divided into different types mainly “Alpha Thalassemia” and “Beta Thalassemia” depending on the defective location, whether it is in the gene responsible for producing the protein series of Alpha or Beta in the hemoglobin. It is known that there are hundreds of genetic surges causing the disease and the meeting of two defective genes will lead to the Thalassemia disease.
Thalassemia is transmitted genetically from parents to children. When one of the parents carries the disease, it might be mildly transmitted to the children (they will be carriers), whereas if both parents are carriers, there is 25% chance of the child being seriously infected with Thalassemia, in its severe and dangerous form.
Saturday, May 9- 2009 @ 16:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.