“Jordan is a major regional producer and exporter of fresh produce, fruits, vegetables and cut flowers and our visit was designed to encourage vertically integrated agribusiness firms to use DFC as a base,” said DFC Marketing Director, Ibrahim Ahli after his visit.
Mr. Ahli said, “Holland, Chile, Kenya, Colombia, Ecuador and Japan are among the nations that top the list of the world’s largest producers, while consumption is led by the United States of America, Germany, Russia and Japan.
“Jordan is famous for its Carnations, Chrysanthemums, Easter Lily, Gladiolus and Roses. Backed by moderate climactic conditions, excellent geographic location and cheap labour costs, the country has all the key elements to increase its share in cut flower exports,” Mr. Ahli noted.
“What the country’s fresh cut flower industry needs to reach the standards required for the foreign markets is the right infrastructure and international links that the DFC provides in good measure,” remarked Mr. Ahli.
During his visit, Mr. Ahli met with the Jordan Exporters and Producers Association for Fruits and Vegetables (JEPA), a non-profit organization, established in March 1994 by a group of private exporters and producers in the horticultural sector. JEPA helps to promote top quality exports of fresh produce and cut flowers from Jordan through a series of activities including trade fairs, studies, information systems, trade and buyers’ missions, workshops, seminars, training, extension and conferences.
Commercial flowers are predominantly produced in the Baqa’a, Madaba, and the Jordan Valley area. These areas are considered ideal for production because of their proximity to the capital Amman. Almost 94% of acreage in Baqa’a and Madaba are used for flower production.
“Jordanian flower producers and exporters could benefit immensely from Dubai’s tax free environment as Jordan has a very high taxation with a sales tax of 16%, packing fees of 13%, agriculture tax of 5%, and 5% municipal tax in marketing fees,” Mr. Ahli observed.
Mr. Ahli also used the opportunity to visit the farms of DFC tenant Alissar Flowers and checked out the green houses in which flowers are grown. Alissar Flowers is involved in the import/export of cut flowers, foliage and plants from around the world with a wide distribution network covering the entire Middle East. In addition, the company is active in the fields of design and implementation of floral services for hotels and corporate clients.
The Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA) is a non-profit organization established in 1994 by a group of private exporters and producers in the horticultural sector. The association cooperates with the Ministry of Agriculture and many other public institutions in areas of common interest like policy issues, and aims to provide a vehicle for the horticultural private sector in Jordan to organize its common activities and promote common goals.
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