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Dubai Municipality to open Bricks Academy: Children’s World of Edutainment

United Arab Emirates: Wednesday, November 16 - 2011 @ 14:28

The World Children’s Day is celebrated by children in most countries of the world through different activities in schools. The core feature of this day is to eradicate the culture of violence against children and remind everyone to change the current realities of our children for a better world.

Naila said that we, at the Children’s City, are keen in continuously promote the services devoted to children between two and fifteen years old where they can investigate, explore, play, discover, and learn about the world in which we live.

“The Academy aims to be children’s home of educational entertainment, with a concept to develop their creativity and critical thinking. Bricks Academy offers youngsters, parents, educators and educational institutions series of workshops that are designed for Children’s skills development,” she said.

“Innovation in play therapy is at a core in Bricks Academy where Lego bricks are used to develop children’s interaction and conversational skills,” she added.

Tarifa Ajaif, CEO, Goglocal and founder of Bricks Academy said the Lego is a tool used to enhance the creativity and problem solving skills of individuals. In the West, Lego is used to develop organizations strategies with great analysis and risk-taking evaluation. It is also used as a therapeutical tool in the play therapy that reduces tension and contributes to personality formation, developing verbal and non-verbal communication.

Ohood Al Suwaidi, Managing Director and Founder of Communevent, said we are pleased to be part of the Bricks Academy as an Events and PR partner. The development of entertaining educational events is one of the objectives we are thriving to develop in promotion of fun learning. This project comes as an inaugural serial of events that will introduce us to the community and build our mutual understanding of the needs of such activities.”

The City is specially designed for children to interact and discover together in family and school groups. Children’s City presents daily educational workshops throughout the year and entertainment programmes for school students, children and families. With the alliance with Emirati partners, Goglocal and Communevent, Children’s City aims to promote international children’s programmes that are highly blended with the UAE cultural dimension that is provided in a global content.

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Wednesday, November 16- 2011 @ 14:28 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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