Eng. Salah Amiri, Director of Dubai Central Laboratory Department (DCL) gave away the certificates at the Municipality Stall in the Dubai International Jewellery Exhibition, which is being held at the Dubai International Convention and Exhibition Centre.
“Good Jewellery Trading Practice” Certification Scheme or “Bareeq Certification” for short, is an independent endorsement by Dubai Municipality given to a jewellery trading establishment for implementing good practice criteria which ensures excellent customer service, customer satisfaction, product confidence, and overall value for money. Jewellery shops that are certified under the scheme can display the DCL logo in their premises and use it in their advertising and promotional materials.
The 22 shops awarded certificates include eight shops owned by Dhamani Jewels, six shops of Shattaf Jewellery, five shops of Joy Alukkas, two shops of Pure Gold and one shop of Pearl Enterprises.
The criteria for getting Bareeq Certification include compliance with existing local and federal regulations, personnel competence, appropriate environment, appropriate product tags and labels, records and document control, product quality assurance system and customer complaint and warranty arrangements.
The criteria of the system called “Bareeq,” will assure the customers of the quality of the goods and services being offered by the certified shop, said Amiri.
He said the Bareeq certificates are issued to the shops for a period of one year, which could be renewed. “We hope this would help them promote their business activity resulting in overall economic enhancement of the nation,” said Amiri.
He said that this certification scheme is applicable to licensed jewellery shops operating in the Emirate of Dubai only. “The shops can submit their application to the Head of Inspection and Certification Unit in the Dubai Central Laboratory Department of the municipality using the appropriate application form, together with all relevant information and the certification fee,” said Amiri.
The application would become valid only if the shop fulfils the requirements regarding quality. “The certification will be applicable to a specific location or branch only. Applicants with several locations or branches must submit separate application for each branch. Each application will be treated independently,” said Amiri.
“On receiving the applications the Certification Body assessors will review the application for adequacy. The procedures also include sending a technical team to the shop to inspect thoroughly its adherence to the specified criteria. The certificates would be issued only if the evaluation is positive,” said Amiri.
However, he said, the shop would be given the opportunity to rectify any non-compliance found during the assessment.
“If the assessors are satisfied that the shop has met all the requirements, the shop would be recommended for awarding the “Certificate of Approval,” said Amiri.
The DCL Director would give the final decision for awarding the approval. After obtaining the approval the shop would be subjected to regular surveillance visits by authorised assessors or inspectors from the Certification Body.
In addition to providing the information on the jewellery items sold in the shop, the documents to be attached with the application form include copy of valid trade license, hallmarks of products sold in the shop, product warranty system, procedure for handling and resolution of complaints, procedure for records management and quality manual and related procedures.
Available resources in the shop include quality staff, appropriate environment and lighting, tags with items on display, adequate insurance, calibrated weighing scales with valid calibration certificates and adequate safety and security arrangements.
Thursday, December 13- 2007 @ 12:50 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.