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Alex Hutley, Creative Director at dubizzle

Dubizzle initiates ‘it’s worth more than you think’ movement in UAE

: Thursday, July 03 - 2014 @ 09:39

Dubizzle, the leading classifieds website for users in the Middle East and North Africa, sparked a movement in the region, which will help redefine the culture of ownership and the way people perceive their possessions. The initiative’s title, ‘it’s worth more than you think’, tackles the emotional side of the prevalent culture of ownership.

‘it’s worth more than you think’ aims to educate the residents of UAE about the benefits of using classifieds and to instil in their minds that ‘letting go’ of their unused items and passing them on to someone else who needs them more will only add value to the community they live in.

“Tonight, a father is using your old phone to video chat with his daughters he hasn’t seen in years”.

Alex Hutley, Creative Director at dubizzle, said, “We want to drive the second-hand economy in the UAE because it’s a force for disruption; it empowers people to manage their household better. What excites me most is that there is a deep human need being fulfilled through the idea of living in this digital-souk; where we can buy, sell and share at a fraction of the price and where relationships and trust matter most. There’s something quite authentic about the exchange of goods or services through social relationships.”

“Today, a college student is using your old laptop to finish her thesis”.

Silfath Pinto, Lifestyle Expert said, “Too often people get stuck in the past holding on to things and memories. That’s why most women wear 20% of their wardrobe 80% of the time. We need to let go of those things to create space for us to thrive today and tomorrow.”

The ‘it’s worth more than you think’ message is aligned with dubizzle’s vision to disrupt consumer exploitation, and this latest effort goes some way to proving dubizzle’s commitment to the cause in UAE.

Besides the emotional side of the movement, there is a huge impact on the local economy. This can happen when citizens trade items they no longer need or use; the overall supply in the market increases. This leads to lower prices, increasing the quantity of trade and keeping money in the local economy. In addition, as the local residents sell their unused goods, they have more money to buy what they really want. This increase in demand expands market price and quantity, as well as creating even more local trade. This realignment of consumer goods will make a real impact.

“Today, a man is using your old book to learn how to read”.

1.What are the residents of UAE looking for on dubizzle?
Items for Sale:
In the past 6 months on dubizzle, top searched items in the UAE:
1.furniture-home-garden
2.mobile-phones-pdas
3.home-appliances
4.business-industrial
5.Electronics

Cars:
In the past 6 months on dubizzle, top three cars searched in the UAE:
1.Over 430,000 visitors made a lead for Toyota
2.Over 315,000 Visitors made a lead for Nissan
3.Over 167,300 visitors made a lead for Honda

Jobs:
In the past 6 months on dubizzle, top searched jobs in the UAE:
1.Secretarial
2.Accounting
3.Sales

Property:
Within the past 6 months:
Over 6,770,300 users visited the property for rent section on dubizzle
Over 2,557,000 users visited the property for sale section on dubizzle

Top searched terms in the UAE: Driver, Part time, Nurse

2.What are the residents of UAE posting on dubizzle?
Items for Sale:
In the past 6 months on dubizzle, top listed items in the UAE:
1.furniture-home-garden
2.mobile-phones-pdas
3.home-appliances
4.clothing-accessories
5.business-industrial

Cars:
In the past 6 months on dubizzle, top three cars listed for sales in the UAE:
1.Over 41,000 Toyota cars listed for sale
2.Over 31,000 Nissan cars listed for sale
3.Over 19,000 Honda cars listed for sale

Jobs:
In the past 6 months on dubizzle, top three jobs listed in the UAE:
1.hospitality-restaurants
2.Sales
3.Secretarial

Property for Rent:
In the past 6 months on dubizzle UAE:
Over 34,000 villas were listed for rent
Over 189,000 apartments were listed for rent

Property for Sale:
In the past 6 months on dubizzle UAE:
Over 3,200 lands were listed for sale
Over 12,200 villas were listed for sale
Over 47,600 apartments were listed for sale

For any press inquiries, please contact:
Abdallah Touqan
Public Relations Manager
dubizzle
Email: [email protected]
Mob: +971561023140

dubizzle PR and Communication Team
Email: [email protected]
Tel: +97144279779

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Thursday, July 3- 2014 @ 9:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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