By Sidra Tariq
With the Middle East region’s and Africa’s B2C e-commerce sales expected to reach $51.4 billion by 2017 (eMarketer data), the opportunities for budding entrepreneurs looking to tap into the market can be immense. A growing internet population and its gradually increasing receptivity to buying online, means that companies that truly create value stand a chance of making room for themselves and enjoying a piece of the $51.4bn pie.
However, starting an e-commerce venture takes time, resources, dedication and planning, and there are several other boxes that need to be ticked before you can get started. For entrepreneurs hoping to …Read more