“The spectacular action of the 15th Asian Games has enthralled millions of fans across the world, and we are honoured to play a role in delivering the sights and sounds in high definition,” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sport Marketing and Global Communications of Samsung Electronics. “We have a long history of supporting sporting events and are proud to be associated with the 15th Asian Games Doha 2006.”
As a Prestige Partner of the 15th Asian Games, Samsung’s partnership includes exclusivity in the audio/visual, white goods and mobile phone categories. Since 1986, Samsung has been a sponsor of the Asian Games. This year, Samsung takes on the role of exclusive multi-category Prestige Partner with an assorted combination of activities and an offering of over 8,000 products to the Asian Games, ranging from the LCD TVs fans will view while watching the Games and mobile phones for organizers, to washing machines and microwaves for athletes staying in Doha.
In addition, sports spectators can visit ASPIRE to catch the Games and to peruse the unique display at the Samsung Digital Gallery, which consists of some of the most technologically sophisticated products in the world, with zones dedicated to various categories within Samsung’s expertise, such as digital media, lifestyle, and mobile. While the 82” LCD TV has predictably been a major attraction at the Samsung Digital Gallery, many avid spectators glimpsed the future of mobile content delivery with Samsung’s mobile broadcast of the Games on the SGH-P910 mobile TV phone.
Tuesday, December 5- 2006 @ 15:08 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.