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Shell together with Qatar Motor Show to bring first ever Live Ferrari Formula One street demonstration to Qatar

Qatar: Wednesday, January 18 - 2012 @ 12:07

On Saturday 21 January, as the country is bracing for its landmark Qatar Motor Show (QMS), Scuderia Ferrari driver Marc Gené will treat motorsport fans to a real delight by driving his Ferrari Formula One car along the corniche during a Shell event designed to generate automotive hype and enthusiasm ahead of the event.

Shell’s technical partnership with Scuderia Ferrari is one of the oldest and most successful partnerships in motorsport, resulting in 12 Formula One Drivers’ World Championship Titles and 10 Formula One Constructors’ World Championship Titles since 1951 for the pair.

“We are very pleased to bring in Scuderia Ferrari to Qatar as part of our contribution to Qatar Motor Show. Shell has a successful business partnership with the state of Qatar, and we are also proud to be part of Qatar’s journey to achieve excellence on several other fronts, including sports,” said Andy Brown, Executive Vice President Shell.

He added: “Shell has had a very successful technical partnership with Ferrari, providing us with an environment to test new fuels and lubricants in extreme conditions. This contributes to the development of Shell’s premium products for customers around the world. We continue our journey of technology and innovation through our partnership with Qatar Petroleum as we jointly deliver the world’s largest and most innovative gas to liquids plant – Pearl GTL. The plant produces high quality fuels and lubricant base oils that deliver improved power and vehicle performance.”

Looking ahead to the event Marc Gené remarked, ‘I am very much looking forward to coming to Qatar. Shell’s technical partnership with Ferrari provides Shell with the perfect test bed for technological innovation and development.’ He concluded, ‘The Formula One street demonstration will be a great way of showcasing the partnership.’

His Excellency Sheikh Al Hussain bin Ali bin Ahmad Al Thani, CEO of Q.media, one of the organizers of the 2012 Qatar Motor Show, underlined the significance of the event “We have been working hard to make the 2012 edition bigger, even more international and more entertaining than the inaugural motor show. And we succeeded. Contributing to the success will be Qatar Shell, who we are proud to have as our new Diamond Sponsor. Shell not only brings international prestige to the show, they will also help us boost the presence of the event. The Ferrari Formula One street demonstration is a perfect preamble to this year’s motor show.”

Shell invests over 21,000 man hours into research and development into its technical partnership with Ferrari each year. Over 50 Shell technical staff are based in Shell technical facilities in the UK, Germany and in Maranello.

Over 60 years of shared passion for performance with Scuderia Ferrari has seen the creation and continuous advancement of Shell V-Power fuels and Shell Helix lubricants. Shell has a database of approximately 13,000 lubricant samples from Scuderia Ferrari, used on daily basis to aid product development for race and road.

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Wednesday, January 18- 2012 @ 12:07 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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