Sony launches world’s smallest and lightest 4K Consumer camcorder | Sony launches world’s smallest and lightest 4K Consumer camcorder -
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Sony launches world’s smallest and lightest 4K Consumer camcorder

: Sunday, June 29 - 2014 @ 14:36

Sony Middle East and Africa FZE announced the launch of the latest 4K Handycam – FDR-AX100E – approximately 75 per cent smaller and 66 per cent lighter than the previous FDR-AX1E, making it easy for one-handed use and portability.

The newest 4K Handycam® AX100E from Sony is particularly ideal for people who wish to capture and enjoy their special memories on their 4K BRAVIA TV in the highest possible resolution.

Detailed Images

- Back illuminated 1.0-type Exmor R CMOS sensor captures flawless 4K Ultra HD images
- 4K sensor paired with Ultra-powerful BIONZ X processor

The FDR-AX100E is the first 4K Handycam® that features the 1.0-type Exmor R CMOS sensor that is far larger than the sensor in normal consumer camcorders. Capturing flawless 4K Ultra HD images (3840 x 2160 pixels) with four times the detail of Full HD, the sensor also allows beautiful ‘bokeh’ background blur effects – even when shooting outdoors in sunny conditions.

The pairing of the 4K sensor with the powerful processor enables area-specific noise reduction and detail reproduction technology for incredibly vivid and lifelike footage. Together with the camcorder’s advanced Cinematone Gamma/Colour function, progressive 25p recording gives a rich look to your footage.

Professional 4K Shooting

- ZEISS lens guarantees flawless movies and still images

The Handycam® AX100E uses a newly-developed ZEISS Vario-Sonnar T* lens which works in harmony with the large 1.0-type sensor and the BIONZ X™ processor assuring flawless movies and still images. While shooting with the handheld, the Optical SteadyShot™ keeps footage smooth and stable for more polished results.

Dual Video Recording

- Record high quality movie clips and ready to share MP4 files

In another 4K Handycam® first, Dual Video Recording lets you simultaneously record in both formats capturing movies in XAVC S or AVCHD formats to view, edit and enjoy with the highest resolution. At the same time, a more compact lower-resolution copy of your footage is recorded in MP4 format. After shooting, just touch your NFC-enabled smartphone or tablet to wirelessly transfer web-friendly MP4 clips from the AX100E for quick online sharing.

Capture high speed action in HD quality (1280X720) and enjoy footage edited on your PC in silk-smooth slow motion – just like a TV action replay that shows every moment of that decisive penalty kick.

Easy playback on 4K TV
- Converts 4K footage to very high quality 2K (Full HD)
- 4K playback can be trimmed on a specific area

Playback of video and still photos on your 4K TV is as simple as connecting the supplied HDMI cable. Even if you’re not watching on a 4K set, you can enjoy super-sampled Full HD Playback which automatically down-converts 4K footage to very high quality 2K (Full HD), using the enormous amounts of data in every 4K frame for spectacular results.

As an extra refinement, touching the camcorder’s display during 4K playback trims the area immediately round the area you’ve touched for playback as a Full HD movie.

Pro-style editing and creative features

- OLED Tru-Finder offers wide angle view
- ‘My Voice Cancelling’ reduces vocal frequencies

The Handycam AX100E puts you firmly in control of crafting beautiful-looking 4K images.

A choice of selectable clear, 1/4 filter, 1/16 filter or 1/64 ND (Neutral Density) filters adjusts light levels entering the lens. This gives video-makers the freedom to precisely control shutter speed and aperture for greater creative possibilities.

The new addition of My Voice Cancelling automatically reduces vocal frequencies from immediately behind the camera, while your subject’s voice remains unaffected. So now those unintentional commentaries and asides are magically reduced from the soundtracks, letting your subjects speak for themselves.

Connect wirelessly with your phone, tablet or TV
- PlayMemories Mobile app enables easy transfer
- NFC enabled mobile device activates Smart Remote Control

Built-in Wi-Fi and NFC lets you wirelessly transfer movie clips and photos from Handycam® to your smartphone or tablet at a single touch. To get started, just download the free PlayMemories Mobile™ app for your iOS or Android device.

Wi-Fi also allows wireless playback of content stored on Handycam® on your networked TV (DLNA renderer compatible TV and access point are required: not compatible with XAVC S format).

Touching Handycam® with your NFC-enabled mobile device also activates Smart Remote Control. Start and stop recording with your mobile – it’s ideal for group scenes or solo performances when you don’t want to run from the camcorder back into the scene once recording’s started.

The new FDR-AX100E 4K camcorder is now available in UAE at all Jumbo outlets and select electronics retailers in the UAE.

For media inquiries, please contact:
Sony Middle East and Africa FZE

Neil D’Sylva
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: [email protected]

Or

APCO Worldwide

Mathilda Saad
Dir.: +9714 361 3879
Mob: +971 55 699 9890
Email: [email protected]

Nancy Sudheer
Mob: +971 56 1142955
Email: [email protected]

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Sunday, June 29- 2014 @ 14:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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