Gulf Air, Bahrain’s national carrier, announced its participation in the fifth summit between the Worldwide Airline Customer Relations Association (WACRA) and the Passenger Rights Unit of the European Commission in Brussels. Gulf Air acting chief executive Maher Salman Al Musallam spoke of the airline’s customer service achievement at the event, Gulf Daily News reported. ‘With heightened mobility, on a global level, customer service is increasingly at the heart of any transport policy and understanding its importance is essential for a healthy business,’ Mr Al Musallam said. ‘At Gulf Air, our customer service strategy, reflective of our commitment to delivering the best service to our passengers, is developed from our many years of reputable customer care and differentiates Bahrain’s national carrier from its competitors,’ he added.
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