Emirates NBD, a leading bank in the region, announced today that it has entered into a partnership with popular social restaurant discovery service Zomato.com.
The partnership enables Emirates NBD customers to use Zomato to find restaurants at which they can avail discounts under the ‘Bon Appétit’ programme, in addition to Zomato’s rich content which includes menus, photos, ratings, and reviews of participating dining outlets.
Launched in 2011, Emirates NBD’s ‘Bon Appétit’ is an exclusive dining programme that enables Emirates NBD customers to avail discounts of up to 30 per cent at their favourite restaurants, upon using an Emirates NBD credit or debit card. Since the launch, the Bon Appétit programme has gone strength to strength with the programme today covering over 1,500 dining outlets in the UAE and international markets that offer special dining privileges to Emirates NBD cardholders.
Speaking of the partnership, R Sivaram, Head of Retail Assets & Cards Business, Emirates NBD, said: “Emirates NBD is synonymous with offering the most rewarding card experience for its customers. The UAE offers opportunity for residents to experience the widest array of selection in dining. Our partnership with Zomato, whose detailed reviews are very popular among our cardholders, will bring additional value and enhance customer experience by integrating our Bon Appétit dining programme with Zomato.”
Rohin Thampi, CEO, Zomato UAE, said: “We’re excited to enter into this partnership with one of the region’s most renowned banks. Together, we can offer more enriched dining experiences to Zomato’s users, as well as Emirates NBD’s customers. We hope this is the start of a long and fruitful association for us all.”
For further information, please contact:
Group Marketing, Emirates NBD
Ajith Henry | Hiba Moussa
ASDA’A Burson-Marsteller; Dubai, UAE
Thursday, April 10- 2014 @ 16:51 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.