Ithmaar Bank’s West Riffa branch won the Best Branch Award for the fourth quarter of 2013. It is fourth time the Branch wins the coveted award since it was introduced in 2011 to further improve the quality of service at the branches.
The Award was presented to the West Riffa branch Manager, Abdulla Ali, by the Ithmaar Bank Chief Executive Officer, Ahmed Abdul Rahim, at a special honouring ceremony held at the Bank’s headquarters in Seef. The ceremony was also attended by Ithmaar Bank General Manager, Retail and Private Banking, Abdul Hakeem Al Mutawa, and other senior executives.
The award, which was introduced at the end of the third quarter of 2011, challenge each of Ithmaar’s 17 full service branches to demonstrate consistently exceptional performance for a chance to be named the quarter’s Best Branch.
“The quarterly Award recognizes a branch’s ability to uphold Ithmaar Bank’s commitment to the highest standards of quality and customer satisfaction,” said Al Mutawa. “Our fast growing retail banking network, now one of the largest in the Kingdom, has made this an extremely competitive award and I am pleased that this competitive spirit is contributing to improved customer satisfaction,” he said.
“The Best Branch Award evaluates each of the seventeen branches against comprehensive criteria that include asset and liability growth, profitability, branch quality and aesthesis,” said Al Mutawa. “The evaluation process is designed to cover all aspects of retail banking to ensure that consistent, across the board performance is recognized,” he said.
“The Award has proved a powerful motivator for all our retail banking staff through positive, friendly competition,” said Al Mutawa. “This, in turn, contributes directly to helping us uphold the very highest standards of customer satisfaction,” he said.
Ithmaar Bank’s Isa Town Branch won the Best Branch Award for the third quarter of 2013, and the Ladies Branch, the only one of its kind in Bahrain, won the Award for the second quarter of 2013.
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