The same report stated that SMS defeated online ads, outdoor and even print ads on generating leads and overall campaign results.
The study, conducted on behalf of one of Acxiom Mena’s key clients, included 6 …Read full article » Saudi Arabia: Tuesday, April 05 - 2011 @ 10:04
The visit comes only three months after the Arkansas based global marketing services corporation joined the program, where it sits on the KAUST Industrial Advisory Board alongside other founding partners, providing guidance to the research …Read full article » Saudi Arabia: Wednesday, January 27 - 2010 @ 15:03
The company also improved in the two main evaluation categories, Current Offering and Strategy, including one of the top scores in Current Offering.
The January 2011 report, “The Forrester WaveTM: US Database Marketing Services Providers Q1 …Read full article » Saudi Arabia: Wednesday, March 09 - 2011 @ 11:48
Acxiom is a globally recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Its Middle East and North Africa group, Acxiom Mena, …Read full article » Saudi Arabia: Monday, November 29 - 2010 @ 13:00
Dr. Ahmede Kassase, COO of Acxiom MENA addressed Arab postal operators at the Summit. Dr. Ahmede emphasized strategic partnerships between Acxiom and postal operators around the globe as a model towards developing the direct marketing …Read full article » Saudi Arabia: Tuesday, November 02 - 2010 @ 11:09
The paper explores the fundamental changes in the business of marketing, and then introduces a capability model for driving customer engagement in a connected world. This capability model enables robust optimization at “the moment of …Read full article » Saudi Arabia: Tuesday, May 10 - 2011 @ 16:41
The 2010 Conference is the perfect forum for networking, discussions and debates on the convergence trends underway in the Arab media and telecom markets.
“Acxiom Mena is striving to be the leading engine powering personalized, multi-channel …Read full article » Jordan: Tuesday, June 08 - 2010 @ 16:48
The event will be held in Bern in October and is expected to be attended by a large number of key industry decision makers from around the region and the world.
Mr. Hamidaddin said that given …Read full article » Saudi Arabia: Monday, September 27 - 2010 @ 08:27
A summary of Acxiom’s findings follows.
Data quality on customer profiles is central to producing accurate metrics for marketers. Lack of accurate data leads to poor campaign outcomes and leads to wasteful marketing expenditure.
Product commoditization …Read full article » Saudi Arabia: Tuesday, December 28 - 2010 @ 11:14
“DMS has established itself as the premier provider of direct marketing services in the MENA region,” said Acxiom Senior Vice President Jerry Jones, a principal in the acquisition agreement signed late last week.
“We could …Read full article » United Arab Emirates: Sunday, October 04 - 2009 @ 10:43