Concerted nationwide rebranding initiatives will help further accelerate Lebanon’s transformation into one of the world’s premier tourist and business destinations, as the government and the business sector need to take advantage of new developments to …Read full article » Lebanon: Tuesday, July 28 - 2009 @ 12:26
The same competitive environment also serves as an ideal breeding ground for developing world-class brands, especially since the Egyptian market has thousands of brands that are only waiting to stand out, according to the brand …Read full article » Egypt: Wednesday, December 30 - 2009 @ 10:01
The report calls the SMEs and related government bodies for strengthening their rebranding programs, developing their image, utilising modern technologies to improve their promotional and marketing tools, which may contribute to utilize the huge investment …Read full article » United Arab Emirates: Monday, September 14 - 2009 @ 11:12
This initiative will complement efforts aimed at synchronizing national, hospitality and tourism branding in order to maintain the UAE’s strategic position in regional and global travel amidst the economic crisis.
Tourism statistics reveal that GCC countries …Read full article » United Arab Emirates: Monday, November 23 - 2009 @ 10:26
“BeitMisk,” the new brand developed by BrandCentral for the project, draws inspiration from ongoing nationwide rebranding initiatives in Lebanon. BrandCentral also revealed that BeitMisk exemplifies the development project’s goal of redefining the lifestyle experience in …Read full article » Lebanon: Monday, August 10 - 2009 @ 11:24