The booming petro-dollar economies of the Middle East, which continue to dominate business news headlines in the U.S, have created a growing need for top-level PR consultation afforded by major American PR agencies.
“It is becoming …Read full article » United Arab Emirates: Saturday, December 11 - 2004 @ 16:41
“Corporate Social Responsibility (CSR) is still in its infancy in the Middle East and mainly reactive to existing or potential problems. It is the responsibility of those multinationals, which have already acquired a social conscience …Read full article » United Arab Emirates: Tuesday, December 14 - 2004 @ 16:54
Among the 400 delegates were Gulf Arabs from every GCC country including 50 delegates from the Kingdom of Saudi Arabia, the region’s largest economy.
In a hard-hitting speech on the negative Arab image in the West, …Read full article » United Arab Emirates: Monday, December 20 - 2004 @ 16:55
The revolution means that public relations will be critical to firms hoping to compete successfully on the international stage.
“Dubai is the regional capital of the PR industry in the region. The PR industry has a …Read full article » United Arab Emirates: Tuesday, December 14 - 2004 @ 08:52