Branded as ‘a conference with a difference,’ the event was organised by Initiative, a UAE-based media communications network and examined the challenges and opportunities presented to industry operators in a digital age that is …Read full article » United Arab Emirates: Thursday, September 26 - 2013 @ 00:00
This is the first year in which this award category has been introduced and the team faced stiff competition from other major agencies including OMD, Mindshare and Starcom.
The Initiative team, consisting of Namitha Utham, …Read full article » United Arab Emirates: Tuesday, March 24 - 2009 @ 13:50
Close to quarter of a million dollars was raised in the Middle East region.
The campaign, which ran from December 26 to January 31, saw Initiative bring together its network strength and expertise to …Read full article » United Arab Emirates: Monday, March 12 - 2012 @ 12:17
Initiative MENA has cemented its reputation as a purveyor of innovative marketing campaigns by scooping a major award at the Festival of Media 2014, a world-leading and prestigious advertising awards event. The regional media communications …Read full article » : Sunday, April 13 - 2014 @ 09:48
Initiative MENA has announced that it has appointed a new Managing Director for its UAE operations. The regional media communications network says that Raffoul Mattar, formerly Managing Director, Initiative Abu Dhabi, is taking up the …Read full article » : Tuesday, May 20 - 2014 @ 10:36
According to Beaven, technological advances, changes to consumer behavior and a greater focus on results are creating a perfect storm for industry innovation and advancements.
Initiative partnered with Gulf Marketing Review to conduct an online survey …Read full article » United Arab Emirates: Thursday, March 26 - 2009 @ 13:18