“To create brand value, we needed to evolve the brand beyond the functional focus that dominated the industry,” said Tareq Joseph, partner at kour&kour. “The new naming structure, and the respective product names, borrow from …Read full article » Jordan: Wednesday, June 01 - 2011 @ 12:02
This private network aims to nurture bold ideas and provides a platform to share and discuss key challenging marketing, branding and sales issues.
Marketing, branding, communication and business professionals are invited to register and …Read full article » Jordan: Thursday, May 19 - 2011 @ 15:43
kour&kour, the independent brand, marketing & consulting firm, was entrusted with the responsibility to position and develop an integrated creative campaign for this new product & feminine hygiene concept.
“The challenge was to appeal …Read full article » Jordan: Sunday, December 05 - 2010 @ 15:34
The hospital is committed to providing superior healthcare services and facilities to more than 100 patients seeking personalized and attentive care. The Istishari Hospital rebranding marks its shifting focus to patient care and its …Read full article » Jordan: Monday, November 01 - 2010 @ 13:35
“The name, brand mark and brand experience were to meet the requirements of an increasing demand for one stop diagnostic care and should contain a reference to the new concept in healthcare services, the advanced …Read full article » Jordan: Wednesday, May 18 - 2011 @ 16:21
It specializes in high quality audio, video and home automation solutions in addition to integrated building management systems.
The brand mark uses holo multiple spheres to reflect the company’s different product solutions and its services. …Read full article » Jordan: Thursday, October 21 - 2010 @ 11:00
Kour&Kour was assigned with the challenge to develop the name, the brand and the package with the objective to redefine the consumption of olives and ensure penetration success with very limited marketing budget.
Oleve’s red and …Read full article » Jordan: Wednesday, May 25 - 2011 @ 16:45
“The new corporate campaign was created to place e-Points at the heart of the Middle East businesses seeking unique and innovative reward and loyalty solutions,” said Tareq J Kour, partner at kour&kour.
“The refreshed communication …Read full article » Kuwait: Sunday, June 05 - 2011 @ 12:25
New discussions, ideas and experiences outlining new mHealth frontiers have been traced in the workshop “Transforming health with mobile devices – A hands-on workshop with professionals from both sides of the fence–doctors and communication specialists”. …Read full article » Jordan: Thursday, July 14 - 2011 @ 12:32