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  • ein

    An inherent contradiction

    The objective is to understand more about Saudi females as consumers, raising certain issues and talking about the changes taking place in their society.

    You might be asking what is the FRC and why have they …

    Read full article » Saudi Arabia: Wednesday, September 07 - 2005 @ 13:41
  • ein

    Aligning brands with emerging Arab youth values

    In particular a burgeoning youth population is seeking the means of self-expression and challenging long held beliefs. The outcome of this uncertainty is a changing face to the Middle East, striving to hold on …

    Read full article » Saudi Arabia: Wednesday, April 20 - 2005 @ 09:12
  • ein

    ‘What are the drivers of customer satisfaction?’

    The conference, which consists of five online symposia, will run throughout 2001. Each symposium will cover a key aspect of customer satisfaction research, and each topic will be “live” for two months. Interested …

    Read full article » : Wednesday, May 30 - 2001 @ 12:08






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