Dahlia has recently been interviewed by MAMN magazine – an Egyptian industry magazine dedicated to marketers. The hot topic in question was how ethical are the current marketing practices in Egypt and can the Egyptian …Read full article » : Sunday, October 03 - 2004 @ 13:23
Some services using VoIP may only allow you to call other people using the same service, but others may allow you to call anyone who has a telephone line of any type – including local, …Read full article » : Monday, December 19 - 2005 @ 14:34
Our final step was a statistical validation of our initial hypotheses. We ran a Regression Analysis on all 50+ ad concepts we had tested.
The first run was at an aggregate country level:
• Drivers …
In the first article we saw how ads tested in both locations scored higher on Bonding – relevancy – than on Attention – capturing the audience’s interest.
We will now identify some other key differences and …Read full article » : Tuesday, July 06 - 2004 @ 12:35
Good ads are creative. They interest viewers and make them feel like watching again. And above all, they enhance brand perceptions, feelings and the consumer-brand relationship.
Of course, the current status of the brand in …Read full article » : Tuesday, July 06 - 2004 @ 09:46
The survey, conducted across 11 European countries, shows that this sentiment was strongest among people in Belgium (69 per cent), Switzerland (69 per cent) and the Netherlands (67 per cent), and weakest in Spain (53 …Read full article » : Friday, October 17 - 2003 @ 12:15
The annual Global Technology Insight (GTI) study by TNS has identified little increase in 3G technology usage amongst consumers who see mobile TV and surfing the net as costly and unnecessary.
At a global …Read full article » : Tuesday, October 17 - 2006 @ 09:46
Two-thirds of mobile phone and PDA users rate ‘two-days of battery life during active use’ as the most important feature of the ideal converged device of the future, according to a new study by TNS. …Read full article » : Tuesday, October 18 - 2005 @ 08:55
It will also be the year when TV will arrive on the mobile phone. For the past couple of years the phrase ‘content is king’ has become the buzzword in operator circles. Considering …Read full article » : Thursday, May 19 - 2005 @ 09:08
A founder member of the company in 1965, and subsequently Chief Executive and then Chairman, Tony Cowling has played a key role in building the company to its present position, and as one of the …Read full article » : Sunday, February 05 - 2006 @ 15:14