“Over the past few years, we have been building our network in response to our customers’ global research needs. We have brought together some of the most respected and leading market research companies in …Read full article » : Sunday, May 30 - 2004 @ 18:22
Do we know how many vehicles each household owns? How old are their vehicles? How many were bought new and how many second hand? Which countries brands are popular?
To answer questions like these and …Read full article » Saudi Arabia: Sunday, April 22 - 2007 @ 10:40
And knowing what tomorrow’s consumers will be spending their money on is like gold dust. With the right foresight, you can get in first.
For decades, researchers have been working with marketing clients to better understand …Read full article » : Tuesday, August 28 - 2007 @ 09:09
Many companies feel that the pressure to meet ethnic quotas, combined with a shortage of black talent, drives this behaviour. Therefore, the myth around this debate states that: black professionals are more likely to …Read full article » : Sunday, September 09 - 2007 @ 12:19
The emergence of television advertisements in the late 80’s, the rapid growth of satellite TV since the mid 90’s and the emergence of Arab news channels , most notably, Al Jazeera, have brought the …Read full article » Saudi Arabia: Sunday, September 05 - 2004 @ 12:16
Advertising being a creative art rather than a science depends on qualitative insights to diagnose quantitative scores.
Respondents had not really mentioned any spontaneous negative comments in response to the ad concept. This is a …Read full article » Saudi Arabia: Sunday, October 24 - 2004 @ 13:37
The response is the consumer’s comprehension of and response to the ad. The end result desired by every marketer is brand purchase. But every advertiser also wants to understand what drives consumer attention and how …Read full article » : Tuesday, October 19 - 2004 @ 15:05
There has also been talk of the Saudi government opening the banking and insurance sector to foreign investors as a prerequisite to Saudi Arabia joining the World Trade Organisation (WTO) – and indeed the …Read full article » Saudi Arabia: Monday, June 20 - 2005 @ 11:02
Now, what about the older generation – how do they perceive life was 10 to 15 years back, and how does it compare nowadays. Our research shows the following.
10 to 15 years ago …Read full article » : Wednesday, March 22 - 2006 @ 16:45
Yet according to a TNS study, chocolate holds strong in UAE and KSA: 99 per cent of Saudi respondents in the study claim to have consumed chocolates in the last seven days, an increase from …Read full article » Middle East: Tuesday, December 04 - 2007 @ 00:19