Often, such segmentations are based on brand/category usership, psychographics, lifestyle or even brand values. However, in markets where the demographic structure itself is dynamic, a more conventional approach still has much to offer; understanding …Read full article » : Tuesday, September 19 - 2006 @ 09:09
Population growth in Saudi Arabia has been erratic. It grew at 3.32% from 1950 to 1974, then peaked in the 1970s and 80s at around 6% per …Read full article » Saudi Arabia: Monday, June 18 - 2007 @ 13:43
A strong corporate reputation generates confidence, in the present as well as in the future. It generates a feeling that the corporation is in the hands of safe and responsible leaders. And that is what …Read full article » : Thursday, March 31 - 2005 @ 20:14
The same study estimates that only 4 percent of consumers in certain fmcg categories would be willing to stick with their brand if a competitor cut price or offered better value for the same price. …Read full article » : Thursday, May 05 - 2005 @ 14:54
From dealing with a single customer group i.e. fixed line only, there is now a much more sophisticated market with three co-existing customer groups – fixed line only, users of both fixed line and …Read full article » : Thursday, October 06 - 2005 @ 10:53
Some 31 per cent across all three countries agreed it would help the peace process, compared with just 15 per cent who felt it would hinder it.
At the same time, the research – which was …Read full article » : Thursday, August 25 - 2005 @ 09:30
The four P’s, the four C’s and the rest of the marketing jargon.
Advertising agencies earlier dealt with the Marketing side of their clients business and focused their attention to handling above the line spends while …Read full article » : Monday, March 19 - 2007 @ 08:59
The divide between the haves and the have nots, a young and Westward looking population governed by the world’s only theocracy, a clear demarcation in attitudes between urban and rural areas and dress. Understanding …Read full article » : Thursday, July 08 - 2004 @ 09:43
The growing Iranian economy (7.6% GDP growth 2002) combined with liberalization of many sectors is resulting in a newly developing class of affluent consumers seeking the best the world has to offer.
Sponsored by leading regional …Read full article » : Tuesday, July 06 - 2004 @ 12:28
This figure increases to eight out of ten people (79 per cent) in the UK, according to a European online research study conducted by TNS and published today.
The research, carried out on TNS 6thdimension …Read full article » : Monday, August 01 - 2005 @ 09:27