The TNS study reveals a wide variation of views among respondents. In the Netherlands more than half (56 per cent) of respondents said they were not confident that the Games would pass without a terrorist …Read full article » : Monday, August 02 - 2004 @ 13:47
Clearly globally obesity has reached epidemic proportions.
Today, obesity is a major contributor to the global burden of chronic disease and disability. Ironically it often coexists in the developing countries with under-nutrition. Obesity is a …Read full article » : Sunday, March 11 - 2007 @ 14:09
When assessed on its business success, trustworthiness and product / service quality, almost 50 per cent of consumers rated it highly in each of these areas. Just four per cent of those surveyed did …Read full article » : Monday, June 05 - 2006 @ 15:35
The study involved in-depth ethnographic research amongst young people in Saudi Arabia, UAE and Kuwait.
The results show that young women of this generation are looking for greater freedom …Read full article » Middle East: Thursday, May 22 - 2008 @ 11:47
Qual research has changed dramatically since we started way back in 1980, as have the markets we work in these days, particularly in North Africa. To be working in developing/emergent markets, with the latest …Read full article » : Tuesday, April 18 - 2006 @ 12:18
The Mobile telecoms market in Algeria had a relatively slow start. Although Orascom Telecom Algerie acquired a license in 2001, the mobile landscape was relatively slow till 2004 compared to neighbouring countries …Read full article » : Monday, November 28 - 2005 @ 14:47
Amongst this group, some 16 per cent of all music they listen to daily is on their phones, compared with 15 per cent on a hi-fi or stereo system at home and just 10 per …Read full article » : Monday, November 14 - 2005 @ 09:30
Direct marketing techniques range from simple direct mail campaigns to more sophisticated relationship-based web promotions. In US & Europe, total expenditure on direct marketing as part of advertising expenditure can be significantly higher as compared …Read full article » : Tuesday, January 09 - 2007 @ 08:40
Walking into any of the new hypermarkets, the consumer is now spoilt for choice whether it comes to buying soaps or soups. While it is healthy for the consumer to have such a …Read full article » : Tuesday, June 28 - 2005 @ 09:13
In this context, TNS has developed a tool that allows clients to map out the consumer relationships and commitment to a product and the brands offered within that category.
The Conversion Model has …Read full article » Middle East: Thursday, June 05 - 2008 @ 14:01