It spoke about how firms lost hold of markets because they were product-focused rather than customer-focused. The paper can be found at the Harvard Business Online site if readers want to download the original …Read full article » : Wednesday, May 16 - 2007 @ 12:59
“Asia is now the hottest market worldwide for the market research industry, and is growing by 10 to 11 percent a year”, says Tony Cowling, Chairman of UK based TNS, a global market research firm …Read full article » : Monday, September 26 - 2005 @ 09:07
Speaking at TNS’ annual global management conference in Lisbon, new Chief Executive David Lowden said the strategy will mean organisational changes for the company to deliver an improved service for clients.
Lowden’s approach involves strengthening TNS’ …Read full article » : Wednesday, February 01 - 2006 @ 16:09
A recent survey carried out via TNS’ OnLineBus shows that 50% of adults plan or have already bought a gift for Valentine’s Day, building on last year’s success where nearly 14 million gifts, valued at …Read full article » : Tuesday, February 14 - 2006 @ 12:57
The TNS study, undertaken in Britain, France and Germany in mid June, reveals a wide variation of views among respondents. Adults in Britain were most likely to think that a new democratic Government would be …Read full article » : Tuesday, July 06 - 2004 @ 12:36
The survey was based on a total sample of some 20,000 kids in France, Germany, Italy, Holland, Sweden, UK and USA. Overall 50% of kids aged between 6 and 24 owned a …Read full article » : Monday, July 18 - 2005 @ 15:52
In this article, the first of a series, we shall highlight a trend every week and delve into its implications for marketing to this important target market.
Probably the single most defining aspect of this …Read full article » Middle East: Sunday, March 16 - 2008 @ 12:37
And there is much research to support this argument – but it presupposes you are running the right advertising in the first place; and without the research spend in development, pretesting, and tracking, …Read full article » : Sunday, November 06 - 2005 @ 09:05
How else can one explain the alarmingly low spend figures shown in TABLE 1 compared to other well developed mature markets, like France; and even perhaps less mature markets, like South Africa?
Read full article » : Tuesday, November 01 - 2005 @ 15:37
Thanks to the TNS Arab As Consumer Program (ARAC) and support from many of its clients, we can now for the first time segment the Saudi consumer into 7 distinct and identifiable segments. Marketing …Read full article » Saudi Arabia: Sunday, September 26 - 2004 @ 15:14