Middle East News
- The news you choose »
- LOGIN TO ADD TO WATCHLIST
And there is much research to support this argument – but it presupposes you are running the right advertising in the first place; and without the research spend in development, pretesting, and tracking, …Read full article » : Sunday, November 06 - 2005 @ 09:05
How else can one explain the alarmingly low spend figures shown in TABLE 1 compared to other well developed mature markets, like France; and even perhaps less mature markets, like South Africa?
Read full article » : Tuesday, November 01 - 2005 @ 15:37
Two-thirds of mobile phone and PDA users rate ‘two-days of battery life during active use’ as the most important feature of the ideal converged device of the future, according to a new study by TNS. …Read full article » : Tuesday, October 18 - 2005 @ 08:55
From dealing with a single customer group i.e. fixed line only, there is now a much more sophisticated market with three co-existing customer groups – fixed line only, users of both fixed line and …Read full article » : Thursday, October 06 - 2005 @ 10:53
“Asia is now the hottest market worldwide for the market research industry, and is growing by 10 to 11 percent a year”, says Tony Cowling, Chairman of UK based TNS, a global market research firm …Read full article » : Monday, September 26 - 2005 @ 09:07
The owner of this store knew all his customers by name, and was happy to extend little favours like a couple of free sweets whenever we kids accompanied our mother on her shopping. Then one …Read full article » : Monday, September 19 - 2005 @ 16:25
The objective is to understand more about Saudi females as consumers, raising certain issues and talking about the changes taking place in their society.
You might be asking what is the FRC and why have they …Read full article » Saudi Arabia: Wednesday, September 07 - 2005 @ 13:41
Some 31 per cent across all three countries agreed it would help the peace process, compared with just 15 per cent who felt it would hinder it.
At the same time, the research – which was …Read full article » : Thursday, August 25 - 2005 @ 09:30
The first half of 2005 is forecasted to grow at a rate of 4.1 percent, and a 2.7 percent growth rate is expected for the second half of the year.
“While the projected 3.4 …Read full article » : Monday, August 15 - 2005 @ 10:41
This figure increases to eight out of ten people (79 per cent) in the UK, according to a European online research study conducted by TNS and published today.
The research, carried out on TNS 6thdimension …Read full article » : Monday, August 01 - 2005 @ 09:27