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Borrowing an analogy from the world of diamonds, data is the equivalent of an uncut diamond. It holds value inside it, but in its present form, it is not of much use to anyone. …Read full article » : Thursday, May 12 - 2005 @ 09:32
The same study estimates that only 4 percent of consumers in certain fmcg categories would be willing to stick with their brand if a competitor cut price or offered better value for the same price. …Read full article » : Thursday, May 05 - 2005 @ 14:54
In particular a burgeoning youth population is seeking the means of self-expression and challenging long held beliefs. The outcome of this uncertainty is a changing face to the Middle East, striving to hold on …Read full article » Saudi Arabia: Wednesday, April 20 - 2005 @ 09:12
The gains that can be made from truly getting to know Saudi women, what they want and what they need, cannot be underestimated. And if you play to the stereotype that KSA women are oppressed …Read full article » Saudi Arabia: Thursday, April 14 - 2005 @ 14:42
Increased social mobility opens up a choice of lifestyle, and frequently nowadays we are allowed to decide how old we want to behave;
• we observe kids of 12 behaving as though they are 15-16, not …Read full article » : Thursday, April 07 - 2005 @ 13:40
A strong corporate reputation generates confidence, in the present as well as in the future. It generates a feeling that the corporation is in the hands of safe and responsible leaders. And that is what …Read full article » : Thursday, March 31 - 2005 @ 20:14
And since this debate continues I thought it is relevant to look at why continuous tracking is so often recommended whilst dipstick research may still have a role to play.
Continuous research can be used in …Read full article » : Monday, October 25 - 2004 @ 17:10
Advertising being a creative art rather than a science depends on qualitative insights to diagnose quantitative scores.
Respondents had not really mentioned any spontaneous negative comments in response to the ad concept. This is a …Read full article » Saudi Arabia: Sunday, October 24 - 2004 @ 13:37
The Arab As Consumer, the path-breaking study on Saudi society conducted by TNS in 2001-2002 identified distinctive mind states reflecting different platforms of self expression. The same study also showed that with an increasing emphasis …Read full article » : Wednesday, October 20 - 2004 @ 15:17
The response is the consumer’s comprehension of and response to the ad. The end result desired by every marketer is brand purchase. But every advertiser also wants to understand what drives consumer attention and how …Read full article » : Tuesday, October 19 - 2004 @ 15:05