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Dahlia has recently been interviewed by MAMN magazine – an Egyptian industry magazine dedicated to marketers. The hot topic in question was how ethical are the current marketing practices in Egypt and can the Egyptian …Read full article » : Sunday, October 03 - 2004 @ 13:23
The awards were voted for by consumers, pharmacists or matched against TNS industry sales data to identify those brands which are leaders in their market.
Campaigns by both Pfizer Consumer Healthcare and GSK Consumer …Read full article » : Tuesday, September 28 - 2004 @ 09:29
Thanks to the TNS Arab As Consumer Program (ARAC) and support from many of its clients, we can now for the first time segment the Saudi consumer into 7 distinct and identifiable segments. Marketing …Read full article » Saudi Arabia: Sunday, September 26 - 2004 @ 15:14
TNS runs the world’s largest internet research panel in the United States – covering over 800,000 households.
Many leading international corporations are now looking for ways to expand the range of markets and situations where they …Read full article » : Sunday, September 19 - 2004 @ 11:24
Understanding this phenomenon and other aspects of contemporary Iranian consumer culture is fundamental to any company thinking of entering this huge market.
Some of the key questions facing such companies are:
• How does Iran compare with …Read full article » Iran: Tuesday, September 14 - 2004 @ 11:13
A figure of 6% is often quoted. TNS felt that with the rapid developments in the region internet access or penetration in Saudi Arabia must be growing, and certainly higher than 6%.
So, between October …Read full article » : Saturday, September 11 - 2004 @ 09:46
Under a contract of up to four years’ duration, TNS will measure public opinion on social, economic and political issues across 33 countries, including current European Union member states and candidates. TNS subsidiary, EOS Gallup …Read full article » : Wednesday, September 08 - 2004 @ 14:33
The emergence of television advertisements in the late 80’s, the rapid growth of satellite TV since the mid 90’s and the emergence of Arab news channels , most notably, Al Jazeera, have brought the …Read full article » Saudi Arabia: Sunday, September 05 - 2004 @ 12:16
Over the last couple of years, voices have come out inviting Egyptians to boycott US restaurant franchises. Fast-food restaurants are seen as symbols of the global American culture. So they’re an obvious target – easy …Read full article » : Thursday, August 26 - 2004 @ 12:38
The TNS study reveals a wide variation of views among respondents. In the Netherlands more than half (56 per cent) of respondents said they were not confident that the Games would pass without a terrorist …Read full article » : Monday, August 02 - 2004 @ 13:47