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Our final step was a statistical validation of our initial hypotheses. We ran a Regression Analysis on all 50+ ad concepts we had tested.
The first run was at an aggregate country level:
• Drivers …
TNS was announced as the winner in six categories for its work with leading blue chip organisations including Barclays, The BBC, Sony Ericsson and Comet. The awards and commendations received are:
Category Client Award
Media BBC Winner …Read full article » : Monday, July 12 - 2004 @ 13:35
The divide between the haves and the have nots, a young and Westward looking population governed by the world’s only theocracy, a clear demarcation in attitudes between urban and rural areas and dress. Understanding …Read full article » : Thursday, July 08 - 2004 @ 09:43
The TNS study, undertaken in Britain, France and Germany in mid June, reveals a wide variation of views among respondents. Adults in Britain were most likely to think that a new democratic Government would be …Read full article » : Tuesday, July 06 - 2004 @ 12:36
In the first article we saw how ads tested in both locations scored higher on Bonding – relevancy – than on Attention – capturing the audience’s interest.
We will now identify some other key differences and …Read full article » : Tuesday, July 06 - 2004 @ 12:35
And the average consumer of chocolate claims to consume 4.8 times a week, proving the popularity of chocolate amongst Saudis.
The chocolate category in Saudi can be segmented in two ways – either …Read full article » : Tuesday, July 06 - 2004 @ 12:33
The growing Iranian economy (7.6% GDP growth 2002) combined with liberalization of many sectors is resulting in a newly developing class of affluent consumers seeking the best the world has to offer.
Sponsored by leading regional …Read full article » : Tuesday, July 06 - 2004 @ 12:28
Customers are therefore faced with an increasing choice of products/services and are becoming more demanding as they see banks competing to offer a higher level of service. If banks do not have good mechanisms for …Read full article » : Tuesday, July 06 - 2004 @ 11:44
Good ads are creative. They interest viewers and make them feel like watching again. And above all, they enhance brand perceptions, feelings and the consumer-brand relationship.
Of course, the current status of the brand in …Read full article » : Tuesday, July 06 - 2004 @ 09:46
We may spend nearly a third of our day or more in the office, but how often do we stop to reflect on how our work environment meets our needs, or indeed, how things should …Read full article » : Tuesday, July 06 - 2004 @ 09:41