Held as part of a series of informational sessions focused on the Expo, this in-depth briefing offered communications specialists in the Dubai government the necessary insights into the bid, as well as tools with which to promote this national endeavour among a range of stakeholders.
This briefing took place as the UAE’s bid efforts truly start to gather steam, with a national awareness campaign launching across the country in June.
Dubai, UAE, is competing against four other candidate cities bidding to host the 2020 World Expo, including Ayutthaya (Thailand); Ekaterinburg (Russia); Izmir (Turkey); and Sao Paulo (Brazil). The winning city will be announced in November 2013 following a vote by the 160 member nations of the Bureau International des Expositions (BIE), the international organisation responsible for overseeing the calendar, bidding, selection and organisation of World Expos.
The Dubai government department briefing also comes ahead of the UAE’s upcoming bid presentation to the BIE General Assembly in Paris, where the organisation is headquartered, representing one of five occasions when the UAE will be able to make its case for hosting the 2020 World Expo to the fully assembled BIE members.
That upcoming presentation, which will take place in early June, will be led by members of the Higher Committee for Hosting the World Expo 2020, which was formed by decree by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, in his capacity as Ruler of Dubai.
The UAE is currently hosting a National Pavilion at the 2012 International Expo in Yeosu, South Korea, a three-month event that kicked off on May 12 and is expected to attract up to 8 million visitors from across the world.
Under the 2012 Expo theme “Living Seas,” the UAE Pavilion offers visitors a virtual window onto the geography, peoples, cultures and traditions of the country, and builds upon the UAE’s tradition of hosting National Pavilions at previous Expos – including in Hanover, Lisbon, Seville, and, most recently, Shanghai.
Wednesday, May 30- 2012 @ 9:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.