Nawa3em.com is the sister site to ra2ed.com, the successful and fast-growing website address for the contemporary and discerning Arab man.
“The one million mark is a milestone we are excited to announce and celebrate,” said Rudolf Jabre, CEO of 2Pure e-publishing.
“It is a testament to the appreciation and need for this kind of content across the Arabic speaking region, and we look forward to continuing to meet the needs and surpass the expectations of our readers.”
Nawa3em.com was one of the first Arabic-language sites for women in the region, and was established by industry veteran and co-founder of 2Pure e-Publishing Zoya Sakr. Her graduation to nawa3em.com was natural, where she has enjoyed ongoing success in understanding the needs of Arab women, whether it is in the realm of lifestyle, fashion, beauty, celebrity or family life.
“We have seen nawa3em.com grow to one million unique visitors per month, and we cannot be more grateful to our readers. Without them, nawa3em.com cannot exist. This milestone reinforces our vision for the 2Pure e-publishing family as a place to create tailored content for a specific audience. The nawa3em.com platform as grown into a unique space for women bridging original content (OC) and user generated content (UGC); our readers are not simply consuming premium content, but also contributing to producing it. We are proud of what nawa3em.com has grown into,” says Zoya Sakr.
“With around 58 million Internet users in the Arab world and counting, the Arab audience was in need of personalised portals providing quality content, making nawa3em.com a huge success,” explains Zoya. “By offering the contemporary Arab woman the content she wants, when she wants it and on the device she prefers ensures our constant presence in her life.”
The one million mark also saw the introduction of nawa3em.com’s new look. The streamlined appearance of the site ensures easy navigation and facilitates efficient searching, and an improved overall experience for visitors. The content is updated on a constant basis to reach women at all times of day, with content that is relevant to them. The stream of content is supported round the clock by a strong Facebook network of over 130,000 fans, and a Twitter network of almost 7,000 followers.
“Seventy-four per cent of the UAE’s population is connected every day to the Internet and there are around 10 million online users in Saudi Arabia. Of those, women make up 40% of all online users in the region – a fact which cannot easily be ignored,” elaborates Zoya. “English-language online magazines have developed a strong following in the region, and there is no reason why the Arabic-speaking woman should not get the same treatment,” concludes Zoya.
2Pure was established by Rudolf Jabre in 2001 as a design studio specialized in branding and digital solutions. In 2005 2Pure expanded the business to Dubai to cater for the Gulf region. 2Pure has been awarded with more than 50 design awards and is now present in 4 countries, UAE, Lebanon, Saudi Arabia and Qatar.
With a target to continuously evolve, 2Pure e-publishing was established in September 2011, as an online publishing company with a target to create a quality online Arabic content alongside. The company consists now of male and female lifestyle websites Nawa3em.com and Ra2ed.com and is looking forward to expand its Online Luxury Network this year.
Nawa3em.com was established in September 2011 and attracts over one million female users per month, and since February 2012 Ra2ed.com has remarkably succeeded in attracting more than 700,000 unique visitors per month.
Monday, June 11- 2012 @ 14:55 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.