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Nawa3em.com, the new online fashion and lifestyle website launched

Lebanon: Sunday, October 23 - 2011 @ 10:55

Joining in the celebrations were renowned Arab entertainers and media personalities, such as: The Diva Haifa Wehbe, Singer Brigitte Yaghi, Saad Ramadan and Michel Azzi and many others.

The inspiration for nawa3em came from today’s Arab women, who live in a fast-paced world, juggling work, family and community responsibilities, but who also want and need to stay connected with the world around them, and have a voice of their own – nawa3em is their platform for self-expression.

“Nawa3em is where women cultivate their own tastes and interests – an online home for content sharing, collaboration and creation; and where they can find personal support in the company of other women who want to share their views on common interests”, said Zoya Sakr, the editor-in-chief of the newly launched website, who has extensive online media experience and a deep knowledge and understanding of the regional female audience.

From the latest gossip among girlfriends and celebrities, beauty and romance, to style apps and ‘how to’ videos, nawa3em offers a myriad of topics of interest to women, but its uniqueness lies in the greater interaction and collaboration the website enables among women, and the high degree of personalization and customization it offers, based on women’s passions and interests.
The website features a robust user interface with a strong social networking focus, including user blogs, discussion forums, groups, galleries and other user-generated content platforms.

“Sharing content and information is the currency of the social web, and without content all platforms are meaningless. When it comes to the digital media, people often talk about content or applications, and not nearly enough about what fuels all of this, which is in fact the people themselves, as users and creators”, commented Rudolf Jabre, CEO of 2Pure, the digital agency behind nawa3em.

“So when we think about the success of any digital media platform we need to focus on content and its users. People, don’t just consume content but also share it, interact with it and produce it. That’s the thought behind our ‘prosumer’ proposition for nawa3em: women as producers and consumers of content”, concluded Jabre.

“Arab women have a lot of resources on the internet, but until today there wasn’t a definitive website focusing on their passions and interests, content collaboration and creation, plus social networking together”, added Sakr.
Audiences seem to have taken notice already and embraced the new website, as nawa3em boasts a fan base of 52000 on facebook and 1300 on twitter.
Visit nawa3em today to discover an online world for Arab women that empowers, informs and inspires.

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Sunday, October 23- 2011 @ 10:55 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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