The latest addition to the 2Pure e-Publishing portfolio is fast-becoming the main website address for the contemporary and discerning Arab man.
“Newspapers, magazines and websites are clearly becoming information providers that found their way to their audiences. Content that is important has to be on someone’s laptop, tablet and mobile,” said Rudolf Jabre, CEO of 2Pure e-publishing.
Ra2ed.com was the natural next step in expanding the family of sites under 2Pure e-publishing. Rudolf’s background as a branding and digital expert at the forefront of the media industry for 15 years makes him well-placed to understand the requirements of creating successful online portals for this target audience.
“The success that we have seen with nawa3em.com and Ra2ed.com is unsurprising to us. With around 58 million Internet users in the Arab world and counting, the Arab audience was in need of personalised portals providing quality content. Ra2ed.com follows in those footsteps by providing the Arab male with the right content, at the right time and in the right format,” explains Rudolf.
“Quality content sites such as the Huffington Post have set the tone for the standard of content online, and the Arab world should be no different. In addition, the growing appeal of self-published and aggregated online newspapers such as paper.li has proven that the Arab world is hungry for personalised, relevant and quality online content,” explains Rudolf. “Even the industry’s best international established magazines are putting more energy and focus behind their online counterparts; VanityFair.com is a good example of this.”
Ra2ed.com covers topics ranging from business, technology, sports, style, celebrity, leisure, and automotive. The clean and organised look and feel of the site is a far cry from the cacophony of existing Arabic-language sites, a testament to the shifting mindset in thinking about and creating Arabic content.
“Seventy-four per cent of the UAE’s population is connected every day to the Internet and there are around 10 million online users in Saudi Arabia. These are facts content creators cannot easily ignore,” added Rudolf. “The way we see it, to be successful at what we do, each unique user should be given the opportunity to build his or her own personalised magazine of content. Magazines, newspapers and websites that can find their way in personalizing their consumer experience will win the race,” concluded Rudolf.
Monday, June 4- 2012 @ 15:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.