The sponsorship with Scuderia Toro Rosso is the Bank’s first step into the world of high-profile sporting events and supports in raising brand awareness on a global level.
Scuderia Toro Rosso is a dynamic and talented team with a vision for success which draws strong parallels with the Bank’s commitment to finest execution, expertise and innovative solutions.
The sponsorship was signed in May 2011 with the Bank’s sponsor logo visible on the Swiss driver Sébastien Buemi’s and Spanish driver Jaime Alguersuari’s racing overalls, the car fronts, as well as both the front wing right and left endplates.
“It is a great pleasure to be a part of the Formula 1 Abu Dhabi Grand Prix together with the Scuderia Toro Rosso team. Not only has Abu Dhabi become of huge prominence within the global finance industry, but also within the sporting arena – and it is hosting events like this that make the city stand out as a international destination and world capital,” said CEO Eduardo Leemann.
As for the Bank’s standing in the region at present, Mr. Leemann added, “As of October 2011 our Assets under Management in the UAE stood at $960 million, $40m shy of our end of year target of $1bn. Our projected growth in the Middle East is right on track, and we look forward to further strengthening our regional presence in the near future.”
Monday, November 14- 2011 @ 16:07 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.