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CBTL scores runner’s up position in CBTL International’s Store Performance Management System

United Arab Emirates: Monday, September 27 - 2004 @ 12:27

CBTL International has recently awarded all the CBTL outlets in the UAE with Runner’s-Up position for Store Performance Management System™ (SPMS™). SPMS™ used for quality assessment is designed by CBTL International and is a trademark of the company. The winning positions for this award were contested by all the CBTL outlets across the world.

Commenting on receiving this recognition of achievement, Mr. Ismail Akil Abbasi, Chief Executive Officer (CEO), Dubtrade said: “SPMS™ is such a vital tool that it has been registered by CBTL worldwide. It is a combination of reports generated within the store and external agencies. An evaluation system that effectively measures customer’s Total Quality Experience, SPMS™ has helped CBTL maintain a consistent quality in their service across all the stores in the region”.

“The minimum acceptable SPMS™ scores set by CBTL International are very high. To be honoured with this award therefore signifies a tremendous vote of confidence in the CBTL outlets in this region. This award is not just for top quality products, but for the total quality coffee and tea experience,” he added.

This system provides an objective snapshot of individual store ranking. The quality of service, product and the environment is measured independently of financial achievements, as financial results are not the only indicators of good performance.

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Monday, September 27- 2004 @ 12:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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