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Coffee Bean and Tea Leaf opens at Jumeirah Centre

United Arab Emirates: Thursday, December 18 - 2003 @ 13:06

The 2000 square foot outlet enjoys ample space as well as an outdoor seating area for al fresco dining in the cooler months, making it an ideal place for customers to relax and unwind all day long. For the convenience of customers, smoking is allowed in designated areas that are separate from the non-smoking sections. The outlet will be open seven days a week from 7:30 am for the early risers till 1:00 am.

Commenting on the opening of the new outlet, Mr. Ismail Akil Abbasi, Chief Executive Officer (CEO), DUBTRADE LLC, the licensed franchisee of CBTL in the UAE said: “The response to the first CBTL outlet on the Beach Road at La Plage has been overwhelming. Keeping that in mind as well as the popularity of the CBTL brand with the residents of Jumeirah, we felt this was an opportune time to take the brand to the next level and open another outlet at the centrally-located Jumeirah Centre.”

“The mall’s loyal clientele and consistent traffic made it our first choice for our new outlet. Over the last two years CBTL has established itself as a highly visible brand serving quality products to its discerning clientele in the UAE. Excellent customer service, coupled with a range of innovative tea and coffee drinks, bakery products, salads and light snacks have been the hallmarks that have earned CBTL recognition in the local market,” he added.

As in all of its locations, the CBTL outlet at Jumeirah Centre will offer 32 varieties of the finest grades of Arabica coffee from specially selected estates around the world. The stores will also offer more than 30 varieties of CBTL full leaf teas as well as its own proprietary Special Dutch chocolate and French Deluxe vanilla, the key ingredients in its award-winning and popular lattes and original Ice Blended drinks. In addition, fresh baked goods and a full line of complementary coffee and tea merchandise will be available.

The opening of the Jumeirah Centre outlet is part of the major expansion plans charted by DUBTRADE LLC. The first quarter of next year will see the opening of two new outlets at the Bur Juman extension and the EMAAR Marina.

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Thursday, December 18- 2003 @ 13:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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