“The introduction to this new concept was a way of presenting Asian culinary heritage with its rich aroma and delectable menu to the world in a contemporary ambience. Noshi Noshi is a global brand developed locally in Dubai. Starting with Europe by the end of this year, we aim to open several Noshi Noshi outlets across the world, in Far East, Americas and other Asian and GCC countries.”, said Mr. Ismail Akil Abbasi, Chief Executive Officer of Dubtrade. The Dubai based Dubtrade LLC, a subsidiary of the Abbasi Group is the owning company of the brand Noshi Noshi.
Noshi Noshi features fresh and innovative, authentic Asian, seafood, vegetarian and non vegetarian specialities; prepared from a theatrically lit interactive kitchen in a relaxed setting with unobtrusive and friendly service. The dishes are prepared based on recipes from the old days which have been fine-tuned over the years. The menu has been developed keeping the local target market in mind. Dubai is a cosmopolitan city largely populated with travellers and foreign expatriates who have been exposed to the authentic Asian cuisines on various occasions. With a wide variety of Asian specialities, from Japanese Ramen, Vietnamese paper rolls, Thai salads, Indonesian curries, Malaysian Mee Goreng, to Singaporean laksa and satay, Noshi Noshi, will now bring the taste closer to home.
The young and creative kitchen team is led by a Malay-Singaporean chef with extensive experience in a wide variety of Asian cuisines. He has worked extensively in the Middle East and thus understands local customs and taste buds. The Asian Mezze Tasting Platter will give people a chance to try a number of dishes from which they will most likely find their favourites to come back and order at their next visit.
The vibrant and fresh interiors blend well with the overall theme of the restaurant. A unique combination of contemporary design elements, subtle Asian features and natural material creates a relaxed environment and makes the guests feel at complete ease.
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