“Famous for having invented the Original Ice Blended, the concept behind the Coffee Bean & Tea Leaf is personal service, value for money and unique products. To succeed in developing the chain it was integral for the agency to mirror these values,” said Ismail Akil Abbasi, CEO and President of Dubtrade LLC, CBTL franchisee for the UAE.
“Following the successful launches of The Coffee Bean & Tea Leaf’s outlets on Bank Street and Al Diyafah Street we believe that we can make a valuable contribution in creating a market leader throughout the UAE,” said Jack Pearce, managing director, Matrix PR.
Six additional outlets are planned over the next twelve months throughout the UAE and further licensed franchisees are under discussion for other GCC countries.
Opening daily at Al Diyafah Street and Khalid Bin Al Waleed Street from 7.30 a.m. to 1.00 a.m daily with a late night on Thursday until 2.00 a.m. both locations serve an extensive range of hot and cold coffee and tea beverages. It also serves breakfast, sandwiches, wraps, salads and a selection of pastries and cakes.
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