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Abdul Hadi Al Sheikh, Executive Director of Television, ADM and David Butorac, CEO, OSN.

Abu Dhabi Media and OSN announce strategic collaboration

: Wednesday, August 20 - 2014 @ 10:40

As part of a strategic collaboration between Abu Dhabi Media (ADM) – one of the fastest growing, multi-platform media and entertainment organisations in the Middle East – and OSN, the region’s leading pay-TV network, ADM’s subscription based channels will be available exclusively on OSN from September 1st, 2014.

ADM will migrate its High-Definition subscription-based sports channels to OSN, followed by the brand-new Abu Dhabi Drama+, an HD channel that will feature the best in regional Arabic production months before it airs on the free-to-view Abu Dhabi Drama.

“We are looking forward to partnering with OSN, the leading pay-TV broadcaster that covers the MENA region,” H.E. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director of Abu Dhabi Media said. “This strategic collaboration will enhance our position as one of the largest, multi-platform media and entertainment organisations in the UAE and the Middle East and will contribute to Abu Dhabi’s Media’s innovative portfolio and add to its success,” he added.

H.E Al Mahmood added, “Our sports and entertainment channels are the result of large investments over the past six years – content development and enhancing our programmes and reach have always been part of our core strategy. This strategic relationship is a testament to Abu Dhabi Media’s prominence as a provider of unique and compelling content through diverse media platforms to local and international audiences.”

David Butorac, Chief Executive Officer of OSN, said, “The addition of Abu Dhabi Media’s pay channels, leaders in the region’s media and entertainment sector, will significantly enhance the value and choice we offer to our subscribers. It is a strong testament to our commitment to work with leading content creators from across the world and the region.” “We understand the passion that our subscribers have for sports content, and we are excited to be able to offer the strength of ADM’s sports channels to our subscribers and provide even more premium Arabic entertainment choice. The ADM channels are differentiated by their emphasis on exclusive content delivery, and are a perfect fit to our strategic growth vision for the region,”he added.

The strategic collaboration further strengthens and expands the sports and entertainment offering on OSN, with the four paid Abu Dhabi sports channels offering a range of premium content including the hugely popular Arab Gulf League, with live games aired three times per week. Abu Dhabi Sports channels also have the exclusive rights to broadcast the 2016 UEFA European Championship Qualifiers and the 2018 FIFA World Cup Qualifiers.

Abu Dhabi Media’s customers will be able to view their Abu Dhabi Sports subscribed-for channels through the OSN network on Abu Dhabi Media receivers until their current contracts expire. When subscribing to ADM channels on OSN, subscribers will have the opportunity to enjoy premium and exclusive OSN content, advanced technology platforms that offer ‘anytime, anywhere’ TV experiences and can also take advantage of OSN’s award-winning customer service.

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Wednesday, August 20- 2014 @ 10:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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