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Ericsson CEO opens the final session of day two of Abu Dhabi Media Summit with some staggering statistics

United Arab Emirates: Thursday, March 17 - 2011 @ 13:52

Hans Vestberg’s predictions:

• There will be 50 billion connected devices by 2020
• By 2015 there will be 7-8 billion mobile subscribers
• Currently we have 85% global mobile network coverage – we will have 90% by 2015
• Currently we have 1 billion mobile broadband users, this will grow to 5 billion by 2016
• For every 10% broadband penetration governments can add 1% sustainable GDP

Network growth brings value to societies

Niklas Zennström, co-founder of Skype and CEO & Founding Partner, Atomico, said, “We are seeing the expansions of mobile broadband into the developing world. Technology innovation is no longer solely associated with Silicon Valley. We are seeing innovation coming from emerging markets, as they benefit from access to the same blogs and Tweets that are read by people in established markets. As smartphone prices come down we will see further innovation from start-ups.”

Saad Mohseni, Chairman & CEO, MOBY Group said, “In 2002 there were no phones and very little media access in Afghanistan. Now 60% have access to TV, 99% to radio and 60% to mobile phones. Media has facilitated social change especially transforming the view of women and of democratic institutions and corruption.”

Ahmad Julfar, Group Chief Operating Officer, Etisalat said, “In the UAE we are extending fibre networks into each house which we have nearly completed in Abu Dhabi with full penetration of 100% across the whole country by 2012. This is facilitating dynamic social connections and dialogue especially amongst the youth.”

Yifei Li, Country Chair, VivaKi, Greater China said, “Technology is not an issue in China. Censorship and regulation is the challenge Chinese people have. But, government realises that technology will move on so has recently announced investment in new media services such as search engines. They understand people’s demands for better education and welfare that the internet can enable.”

Content consumption & innovation

Christopher Vollmer, Partner & Leader, Global Media and Entertainment Practice,
Booz & Company said, “76% of consumers told us that they go online for news as a preference to print. Only 25% said they return to the same brands for news, so the majority are looking at new sources all the time. The age of digital adoption is going down. Currently it is around 5-8 years old which has created space for education to be delivered digitally – a very exciting area of innovation.”

Yifei Li added, “In China the first thing you are asked by the younger generation is what decade you were born in, they then define in their mind a stereotype of your media consumption – people born in the ‘90s believe their faith is to themselves, so expression via content creation is highly valued culturally by the younger age group.”

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Thursday, March 17- 2011 @ 13:52 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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