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Ahmed Seddiqi and Sons adds Victorinox and Louis Erard to growing portfolio of Swiss timepiece brands in UAE

United Arab Emirates: Wednesday, June 20 - 2012 @ 16:40

As international watch brands seek to enter the region, Ahmed Seddiqi & Sons is the partner of choice and with the addition of Victorinox and Louis Erard, the portfolio now offers timepieces that appeal to a diverse range of tastes and price points.

Founded in 1929, Louis Erard is a blend of horological tradition and contemporary design, with all Louis Erard timepieces continuing to be made in Switzerland and offering a combination of classicism, unpretentious refinement and fine mechanics. Three collections will be offered in the UAE and include ‘1931’ for collectors and lovers of haute horlogerie, ‘Héritage’ for a more classic clientele, and ‘Emotion’ for the active woman of distinguished elegance.

Internationally recognized Victorinox unites tradition and modernity by offering timepieces which excel in quality, functionality and design. Having forged a strong reputation for offering precision timepieces, their latest collections combine Swiss quality with the pioneering spirit, and offer four diverse collections: Professional, Classic, Active and Special editions.

“Over the past year, we have seen an increase in watch collectors and enthusiasts across the UAE and nowadays the clients are more well-informed about the Swiss timepieces. By continuously updating our collections and partnering with established brands, we ensure that watch lovers and horlogerie connoisseurs will always find a variety of watches to choose from. Victorinox and Louis Erard embody the best of Swiss precision time keeping and we look forward to bringing new and innovative brands to the region,” commented Mohammed Abdulmagied Seddiqi, VP – Sales & Retail, Ahmed Seddiqi & Sons.

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Wednesday, June 20- 2012 @ 16:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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