This latest opening extends its retail network to 76 outlets in the Middle East and 28 in its UAE home market alone.
The Baniyas opening marks a significant sharpening of Ajmal’s focus on the biggest emirate in UAE, which is proving an enthusiastic market for the perfumer’s stylish range of locally produced fragrances. The new store is strategically located in the suburbs of Baniyas to allow easy access to its expanding customer base. This is also part of Ajmal’s effort in reaching out to its customer base in unconventional locations.
Ajmal’s full range of products, from oriental to western fragrances, will be showcased in this distinctive Ajmal showroom, which is expected to soon become a favorite stop point for the Baniyas residents. Clients from the capital’s richly diverse population will be offered the opportunity to sample the fragrances and will be able to call on the expert advice of Ajmal’s professional staff.
“The new showroom in Abu Dhabi widens our distribution network to a total of six outlets in Abu Dhabi – which does not include those we already have in the city’s malls and dealerships.” said Nazir Ajmal, Marketing Director and Chief Perfumer of Ajmal Perfumes.
The opening of the Baniyas showroom is a key part of Ajmal’s marketing strategy to create a closely-knit network of outlets across the region to bring its products closer to its customers and create one of the most potent retail operations in the Middle East.
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