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Ajmal targets youth segment with new Dahn Al Oudh fragrance

United Arab Emirates: Monday, January 07 - 2002 @ 09:00

The new unisex fragrance is targeted at the youth segment, and has been conceived as a good quality fragrance with rich, warm and woody notes.

Launching the new perfume, Mr. Nazir Ajmal, Marketing Director, Ajmal Perfumes, said that with fifty years of experience in the fine art of perfumery, Ajmal has played a pioneering role in spreading the fragrance trail across the Middle East by way of an exclusive range of oriental perfumes.

“Dahn Al Oudh is perhaps the most sought after oriental fragrance available today. In fact pure Dahn Al Oudh is often likened to liquid gold on account of its prohibitive cost. In Dahn Al Oudh Shabaab we have created an affordable fragrance that, while being modern, effectively retains the inherent character of the legendary Dahn Al Oudh.”

Mr. Ajmal further said that the company had recently conducted an extensive research on perfume wearing habits across the GCC. “One of the key findings of our study was that while a large number of young nationals in the GCC are increasing their usage of French perfumes, they still prefer to mix them with traditional oriental fragrances, especially Dahn Al Oudh. Dahn Al Oudh Shabaab has been created specifically for this market segment – young men and women, who are expressive and are looking to seek an identity of their own.”

Another aspect of the new fragrance that sets it apart is its exquisite packaging in an attractive cut-crystal bottle. The ultra modern design plays on the concept of a leaf, with the cuts on the bottle designed to impart a series of prismatic reflections in an attractive hue of green.

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Monday, January 7- 2002 @ 9:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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